Lead-generation game changer: How 60-second Instagram videos have transformed my business

Instagram and IGTV give you a unique platform to engage with potential leads. Use it to reach people before you even meet

What’s the best way to look for new lead-generation strategies? Discovering what others are doing that’s working well. In this recurring column on Inman, agents and brokers share what they’re doing to change up their lead-gen strategies. Find out how Melissa Gomez is connecting with clients via short vlogs leveraged on Instagram and YouTube.