The Greater Las Vegas Association of Realtors will now provide members with Prospects CRM and MLS-Touch, it was announced Monday.

The Greater Las Vegas Association of Realtors (GLVAR), Sin City’s 14,000-agent multiple listing service, announced Monday it will begin offering members a new customer relationship manager (CRM) and mobile app produced by Canada-based Prospects Software.

Prospects CRM, the customer relationship manager, includes calendars, market reports, a contacts manager, Facebook integration, and other tools. And the app, MLS-Touch, lets agents search listings in a given area on their phones, email listings to clients, and more.

The two tools also integrate with Matrix, a software system from CoreLogic that the company described in a statement Monday as “the most widely used multiple listing platform with over 850,000 users.”

The Prospects CRM interface | Credit: Prospects Software

Prospects Software is part of CoreLogic’s “Alliance Network” of third-party technology providers. As a result, Matrix, Prospects CRM and MLS-Touch all integrate with each other. In practical terms, that means when an agent changes or adds information in one of the systems, it automatically updates in the other two.

Wendy DiVecchio

Wendy DiVecchio

In a statement, GLVAR CEO Wendy DiVecchio described that integration as a major selling point and “game changer” for agents in her organization.

“We were excited when we first saw MLS-Touch and even more impressed when we saw the client relationship manager and how they work together with Matrix to create a complete business hub for agents,” DiVecchio explained.

Charles Drouin, Prospects Software’s CEO, told Inman he founded his company all the way back in 1999 in Montreal, Canada. The firm launched its first app about a decade ago, when the age of mobile computing was still in its infancy. And unlike consumer-oriented real estate companies, Prospects Software’s app focused from the get-go on agents.

Charles Drouin

Drouin said that more recently Prospects Software has been growing quickly thanks to its participation in CoreLogic’s Alliance Network

“Having such an incredible company pushing for our product has been a total game changer for us,” he added. “The big driver here is the ecosystem and the fact that everything works with Matrix.”

With Las Vegas, Prospects Software says it now provides technology software to a whopping 250,000 agents — indicating that it has quietly grown into a major player in the real estate tech and CRM space. That number also continues to climb, with Drouin adding that the ongoing addition of other MLSs is pushing the agent count closer to 300,000.

In a demo of MLS-Touch, Drouin also showed Inman how agents can draw a line around any geographic area to pull up listings and other insights about the region. Agents can also send branded emails to their clients that include multiple listings.

The tools work well enough and integrate so smoothly, Drouin said, that agent adoption of the systems is as high as 60 percent.

“It’s very rare to have such a good adoption rate,” he added.

In a statement, GLVAR vice president Stephanie Hill expressed excitement about the new tools, saying they let agents and clients “collaborate effortlessly from their phones or laptops.”

“Suggested listings and client favorites can be viewed in both the client portal and the mobile app, and all messages and activities are tracked in the client record in MLS-Touch, Prospects CRM and Matrix,” she added. “We are taking real-time collaboration to another level.”

Email Jim Dalrymple II

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×