Celebrate Agent Appreciation Month and #ThankAnAgent with Inman this January. Discover more and see how to get involved, click here.

Have you ever struggled to make your listing description stand out? Then you’re not alone.

A new study by Point2Homes looked at 1.2 million listings across the U.S. in 2019 and found that certain areas of the home get brought up repeatedly.

After analyzing 65 million words and 1.2 million listings, the study found, unsurprisingly, that “home,” “room,” “bedroom,” “bath” and “flooring” were the five words that came up most often. They appeared in descriptions for homes of all types and prices ranges, from the fixer-upper to the multi-million-dollar mansion. Descriptors such as “great,” “beautiful” “gorgeous,” and “perfect” also came up in the top 100.

“Although bedrooms and bathrooms are obviously never omitted in a home description, making them the most common words, the room that gets the most attention is the kitchen,” reads the study. “The kitchen is the soul of every home and all the features, appliances and upgrades connected to this space are vital for buyers.”

Point2Homes

For the most popular words used to describe appliances, “granite countertops” and “hardwood floors” lead the way. Some agents also emphasized privacy with “fenced backyard” and “covered patio” while others singled out spaces with an “open floor plan” or a “large walk-in closet.”

Point2Homes also found little difference in the top three listing words used for homes priced between $250,000 and $4.9 million. Across the board, agents frequently stressed “granite countertops” and “hardwood floors.” But for homes valued at more than $5 million, agents tended to focus on a home’s high-end features — “chef kitchen,” “pool and spa” and “ocean views” were among the top three. Descriptions also varied slightly depending on locale. Properties in the West might accentuate its “mountain views” and “natural light” while a home in the Northeast was more likely to have “ground pool” and “oak floors” in its description.

Overall, however, the descriptions frequently fell back on similar words. To make yours stand out, don’t ignore amenities but don’t rattle them off randomly, the authors of the report suggest.

“Descriptors capture and convey a property’s unique personality and style, setting the listing apart from other similarly well-equipped dwellings,” the report states. “Aside from mentioning all the features and amenities that buyers might be after, the description should also create emotionally stirring images, allowing the potential buyer to picture his life in the new home.”

Email Veronika Bondarenko

Are you ready for what the industry holds in 2020? Inman Connect New York is your key to unlocking opportunity in a changing market. At Connect you will gain insight into the future, discover new strategies and network with real estate’s best and brightest to accelerate your business. Create your 2020 success story at Inman Connect New York, January 28-31, 2020.

Agenda | Speakers | Past Connect Videos

Thinking of bringing your team? There are special onsite perks and discounts when you buy tickets together. Contact us to find out more.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Leaders from across the industry answered our call to come to Inman Connect and share essential advice for leveling up your 2021.SEE THE SPEAKERS×
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription