The real estate business operating system has developed streaming tools for Facebook Live and YouTube and released them ahead of schedule in response to the COVID-19 market reduction of face-to-face business.

In response to the coronavirus market downturn, real estate technology company Chime has released live-streaming tools to assist users in broadcasting remote home tours and open houses.

The product’s release was pushed up in response to the sudden, unprecedented business conditions.

Chime’s integration of Facebook Live and YouTube Live will work in unison with a new series of landing page templates developed to create a uniform, branded environment around each home tour or streamed open house.

Links to each live event can be shared via typical methods from Chime, such as text or email.

In addition to its CRM, Chime offers real estate teams, brokers and agents a slew of web marketing solutions, such as custom IDX websites, lead capture tools, web advertising and direct mail.

Chime users need to first set up accounts on either platform for the use of livestreaming, which Chime has detailed on its website.

The company uses “blocks” to designate content insertions on web pages, and it has developed specific versions for both platforms.

Chime stated in a press release that its new tools were “specifically designed to help agents continue to best serve their clients while respecting the mandate for social distancing.”

Steve Wener of eXp Realty on San Diego is familiar with Facebook Live, having used it often before the COVID-19 outbreak, but told Inman in a phone call that current market conditions are retraining people to a new experience.

Steven Wener of eXp Realty San Diego

“We’re still providing a service, and part of that is to build rapport; even if it’s virtual, people are still getting an experience,” he said. “We’ve never had to focus on it because of the liberties we’ve had in face-to-face showings.”

Wener also sees live tours as the best opportunity the market has right now to sustain a sense of normalcy.

Mike McGowan, Chime’s vice president of sales, said in the press release that his team had to jump ahead on its feature roadmap but that the market situation demanded it.

“Given the COVID-19 pandemic, our development team recognized a significant gap in how the real estate industry could engage with prospects and quickly delivered new livestreaming functionality to help hard-working agents,” he said.

The company has assembled a library of resources to assist agents throughout the outbreak.

View all of Inman’s coronavirus coverage here, and check out all of our content related to running your business here.

Have a technology product you would like to discuss? Email Craig Rowe

Craig C. Rowe started in commercial real estate at the dawn of the dot-com boom, helping an array of commercial real estate companies fortify their online presence and analyze internal software decisions. He now helps agents with technology decisions and marketing through reviewing software and tech for Inman. He lives near Lake Tahoe in the northern Sierra Nevada of California.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×