If you missed Thursday’s Connect Now, you missed Zillow’s Errol Samuelson and ShowingTime’s Mike Lane explaining what the tie-up of their two companies means for the industry and for agents. Watch it now as a Select subscriber benefit.

We’ve got a full slate of digital and in-real-life events planned for 2021, for the best community in real estate. Up next: Connect Now on March 16. Save the dates, and register now!

The impetus behind Zillow’s move to acquire ShowingTime is actually a lot more simple than many in the industry are making it out to be, Errol Samuelson, the chief industry development officer at Zillow, revealed Thursday at Inman Connect Now.

“A lot of times a buyer and their agent will want to get in a home, and that showing request fails,” Samuelson said. “And a lot of times it’s not because the agents aren’t doing their jobs, it’s because it’s complicated.”

Zillow’s stated commitment to keeping the platform open and equal for everybody — and investing in more research and development around the issue of scheduling showings — was the main reason that ShowingTime agreed to sell to Zillow, according to ShowingTime’s president Michael Lane.

Watch Samuselson and Lane’s interview with Inman editor-at-large Clelia Peters in its entirety above.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription