August is Listings Tech theme month at Inman. All month, we’re digging into listing technology, a conversation which spans portals to single-listing sites, landing pages, 3-D tours, photography, videos, promotion and more.
Pulse is a recurring column where we ask for readers’ takes on varying topics in a weekly survey and report back with our findings.
We’re officially into August, which means our theme of the month, listing tech, is in full swing. After over a year of heavy reliance on virtually everything, well, virtual, we’ve all emerged with a deeper and more profound appreciation for technology and the convenience it offers (for both agents and their clients). Listing tech is no exception.
But this isn’t about those perks. This week, we’re focusing on the shortcomings, problems and question marks. The development and evolution of listing tech raises as many issues as it provides solutions to. Issues that, for example, concern privacy and data ownership, or price adjustments and sold data discrepancies between different versions of an online listing.
What’s lacking in listing tech — and what could be better, faster, more efficient and transparent?
We’ll compile a list of the top responses and post them on Inman next Tuesday.