Kick off the fall with Marketing and Branding Month at Inman. We’re going deep on agent branding and best practices for spending with Zillow, and more. Top marketing executives drop by to share their newest tactics, too. It’s all you need to take your branding and marketing game to the next level.

Pulse is a recurring column where we ask for readers’ takes on varying topics in a weekly survey and report back with our findings.

Specializing in high-end properties comes with its own set of challenges. As any luxury real estate agent will tell you, there’s a science to it — so it’s no wonder the field is hard to break into. For starters, marketing luxury properties requires a broader set of skills, tech know-how and even a certain aesthetic sensibility. As Inman contributor Christy Murdock wrote here, “less is more when it comes to a luxury aesthetic.”

So, considering all of this, how can luxury agents differentiate themselves through marketing? What do you think is the No. 1, most effective and tried-and-true tip when it comes to marketing luxury listings?

That’s what we asked readers this past week.


Here’s what our readers had to say:

  • Aside from having 3D tours, video tours, features sheets, high-end photography and staging, luxury agents need to have a network of other luxury brokers they can call personally and actively prospect for buyer’s agents. International exposure is a must. Moreover, you need to sell the lifestyle. Lifestyle videos, neighborhood data, and truly creating an experience for buyers is what it is all about.
  • Amazing photos
  • Saunter 360 You can see several examples on YouTube, put in the words Saunter 360 and watch the videos of a 1.9 million and a 2.4 million
  • With Luxury properties never show all the photos. Just a selection and make sure they all have the wow factor.
  • Being able to engage and educate buyers on a property that has tons of unique features is difficult. HomeTagz ( allows Agents to make sure buyers and their agents are educated on the homes features that make it unique in order to stand out.
  • Making good use of the drone for listing videos.
  • Create a sense of exclusivity

What did we miss? Please share your thoughts in the comments section below.

Editor’s note: These responses were given anonymously and, therefore, are not attributed to anyone specifically. Responses were also edited for grammar and clarity. Inman doesn’t endorse any specific method and regulations may vary from state to state.

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