Heller currently serves as the chief real estate officer for technology startup OJO Labs. He will continue in that position even as he advises Blended Sense.

Chris Heller, a real estate veteran who previously led Keller Williams and now works as an executive for OJO Labs, has joined real estate content startup Blended Sense as an adviser.

Chris Heller

Heller and Blended Sense announced the news in a statement Wednesday, saying that Heller will “help advise Blended Sense as it scales its platform and better positions itself to become a household brand across all of real estate in 2022.” The statement also notes that Heller has invested in the company, though financial details of that investment have not been publicly disclosed. In an email, Heller told Inman he is not a lead investor with the company.

Blended Sense, based in Austin, Texas, provides a platform that manages and centralizes the type of content that real estate professionals might use in their marketing efforts. The company also connects agents, teams and brokerages with content professionals.

In Wednesday’s statement, Heller noted that Austin has become a hub for real estate innovation, adding that “after all my years in real estate, Blended Sense got me excited because now more than ever before, the need for agents and brokerages to communicate their value is vital.”

“Blended Sense is the perfect platform to do that,” Heller added.

Heller currently serves as the chief real estate officer for technology startup OJO Labs. He will continue in that position even as he advises Blended Sense. He also spent nearly 15 years at Keller Williams, including a two-and-a-half year run as the company’s CEO. He left Keller Williams in 2020.

In addition to being an adviser at Blended Sense, Heller serves as an adviser to real estate startup Orchard and robotic letter-writing startup Audience.co.

Albert Baez

Blended Sense employs 15 people but plans to expand the team to 40 by the end of the year, Wednesday’s statement notes.

Company President Albert Baez concluded in Wednesday’s statement that the company sees itself as “making high-quality content production accessible and meeting the expectations in the fast-paced world of real estate.”

Email Jim Dalrymple II

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×