The office marks the brokerage’s 40th global franchise to date and its seventh office location in Mexico.

In a shifting real estate market, the guidance and expertise that Inman imparts are never more valuable. Whether at our events, or with our daily news coverage and how-to journalism, we’re here to help you build your business, adopt the right tools — and make money. Join us in person in Las Vegas at Connect, and utilize your Select subscription for all the information you need to make the right decisions. When the waters get choppy, trust Inman to help you navigate.

Luxury brokerage The Agency announced a new franchise location on Tuesday, in San Miguel de Allende, Mexico, to be led by managing partners Juan Diaz Rivera and Bernardo Mucino Koenig.

Mauricio Umansky

The office marks the brokerage’s 40th global franchise to date and its seventh office location in Mexico, following locations in Los Cabos, Puerto Vallarta, Punta de Mita, Riviera Maya, Todos Santos and La Paz.

“I am delighted to continue expanding The Agency’s presence throughout Mexico with the launch of our new office in one of the country’s leading markets and sought-after destinations,” Mauricio Umansky, CEO and founder of The Agency, said in a statement. “Bernardo Mucino Koenig and Juan Diaz Rivera have been exceptional ambassadors for our brand for years now, and I am confident that their team will usher in a new era of luxury real estate in San Miguel de Allende.”

The Agency has been on a tear in the last few years, not to mention in 2022 alone, adding several new franchise locations globally throughout Canada, Europe, the U.S., Mexico and the Caribbean. According to the brokerage, all of its global partners benefit from the same access to the company’s leadership, marketing, public relations, tools and technology.

Jim Ramsay

“The picturesque city of San Miguel de Allende, renowned for old world charm and first world amenities, was a clear next milestone for The Agency as we further grow throughout the region,” Executive Vice President of Franchise Sales Jim Ramsay said in a statement. “Bernardo and Juan are true authorities in Mexico and we could not be more excited for another successful launch in this beautiful metropolis.”

Rivera has a track record of leadership in sales and marketing, having served as director of sales and marketing, as well as a partner, at Capella Pedregal, a reputable luxury retreat in Mexico, now known as The Waldorf Cabo San Lucas. He also served as COO for Grupo Riveras at Coldwell Banker in Mexico for nearly two decades. More recently, he’s served as comanaging partner for The Agency Los Cabos, where he’s led business development, as well as larger commercial transactions and the curating of new development sales teams.

Juan Diaz Rivera

“Bernardo and I look forward to continuing to service buyers and sellers in another top Mexican market while harnessing the exceptional offerings of The Agency’s global network,” Rivera said in a statement. “No other brokerage provides the unparalleled marketing, tools, and technology that The Agency brings to each market. The Agency is making its mark across prominent destinations in Mexico, and its latest franchise office in San Miguel de Allende will further differentiate the brand from other brokerages in Mexico.”

Koenig grew up in both Mexico City and Beverly Hills, ultimately studying at the London School of Economics and writing a master’s dissertation on Cabo’s booming real estate market. He later moved to Cabo and in the last decade has built a strong network within Mexico’s luxury real estate market.

Koenig joined The Agency in 2014 as sales director of Hacienda Beach Club, and following his success in this role, went on to help launch The Agency Los Cabos and serve as the location’s managing director and broker.

Bernardo Mucino Koenig

“The Agency is more than a brokerage, more than a brand. It’s about reconceiving the way luxury real estate is sold in an ever-evolving market to better serve our clients,” Koenig said in a statement. “The Agency’s global network and cutting-edge solutions will bring never-before-seen success to the breathtaking market within San Miguel de Allende and I am honored to be at the forefront.”

The brokerage’s San Miguel de Allende office will be located at 31 Aldama Street, a historic street that was voted one of the 46 most beautiful streets in the world by Architectural Digest in 2021.

Email Lillian Dickerson

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription