This week, hosts Byron Lazine and Nicole White are talking about Zillow’s acquisition of VRX Media, the hottest housing markets for 2023, and topics from Left, Middle, Right.

New markets require new approaches and tactics. Experts and industry leaders take the stage at Inman Connect New York in January to help navigate the market shift — and prepare for the next one. Meet the moment and join us. Register here.

Byron Lazine and Nicole White are two agents in Connecticut who give us their thoughts on the week’s news every Friday in “The Real Word,” a weekly video column on Inman.

This week, Lazine and White are talking about Zillow’s acquisition of VRX Media, the hottest housing markets for 2023 and topics from left, middle and right.

Topic No. 1: Zillow Group acquires VRX Media

Zillow has acquired VRX Media which will live under the ShowingTime+ platform. VRX Media has aerial drone photography, 3D tours, virtual staging and other products to create enhanced visual elements for marketing listings. Lazine believes that from things Zillow execs have said, interactive floorplans and virtual tours are a big impetus behind this purchase. Release is scheduled for 2023.

Topic No. 2: Hottest housing markets for 2023

Realtor.com has come out with its 2023 predictions for the hottest metropolitan housing markets. Ranked in order, they include:

  1. Hartford-West Hartford, Connecticut
  2. El Paso, Texas
  3. Louisville, Kentucky
  4. Worcester, Massachusetts
  5. Buffalo-Cheektowaga, New York
  6. Augusta-Richmond County, Georgia
  7. Grand Rapids, Michigan
  8. Columbia, South Carolina
  9. Chattanooga, Tennessee
  10. Toledo, Ohio

Left, Middle, Right

10-year Treasury yield falls after lighter than expected inflation reading

According to Lazine, if we see the same reaction to this that we saw last month, we could see buyers coming out of the woodwork in the end of December. Too many agents are saying “next year” and forgetting that there is still some time left in this year. If rates are in the fives, it’s time to reach out to buyers and keep working with this good news.

Agents call out San Antonio’s negative traits on YouTube

The media is attacking a San Antonio agent for saying negative (and honest) things about the city on his YouTube channel in order to keep it real for those who are moving there. Lazine and White said that people need real information and generally you can build trust by being authentic and giving solutions.

Twitter Blue relaunches, now costs $11 per month if you subscribe from an iPhone

If you’re thinking about getting this service, you need to have your account up for more than 60 days and you need a verifiable phone number attached. Lazine loves what’s happening on Twitter lately because there’s so much conversation around it. If you’re an agent who uses Twitter, consider paying the $11 and going through the review process, but be aware that it’s not instantaneous.

Want to be part of the conversation? Drop your thoughts in the comments section below, or shoot us an email.

Byron Lazine | Zillow
Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×