The new website intends to “make it easier than ever for customers to find what they need and experience the benefits our solutions offer,“ the company said in a statement.

New markets require new approaches and tactics. Experts and industry leaders take the stage at Inman Connect New York in January to help navigate the market shift — and prepare for the next one. Meet the moment and join us. Register here.

One of the more traditionally manual components of the real estate agent’s workflow is the lockbox.

These heavy, often cumbersome coded contraptions found hiding keys while hanging from doorknobs, pipes, or just about any other form of permanent infrastructure beg to be modernized.

Supra is one of the companies leading that mission and recently launched a new website to make it easier for agents, brokerages and multiple listing services to better understand the full scope of its offerings and its plans to advance the product’s role in the industry.

The new website,, “reflects the brand’s growing digital services,” according to a company announcement sent to Inman.

The new resource-intensive website intends to “make it easier than ever for customers to find what they need and experience the benefits our solutions offer,“ according to a statement by Maria Olivier, head of strategic marketing for Supra.

“The new leverages design and functionality best practices to deliver a simple yet sophisticated new experience for our customers,” said Olivier.

Users visiting the website can see a demonstration of how its app-based, Bluetooth lockboxes improve the listing access experience. And when combined with showing management technology from BrokerBay, Supra’s sibling company, the process becomes even more streamlined.

BrokerBay, a multi-faceted home-showing software company that emerged in the wake of Zillow acquiring ShowingTime, was acquired by Supra parent-company Carrier, the air conditioning company, in 2021.

Under Carrier, Supra is part of its Fire & Security Access Solutions division.

The website combines a number of user tools to hasten browsing, such as “look-ahead” navigation that helps visitors locate resources in the least number of clicks possible, tips on searching and lookup filtering and quick links for accessing SupraWEB and SupraNET, additional Supra software products.

Interactive feature highlights and product demos presented as smartphone app gifs and in-depth animated videos, respectively, can be found for eKEY, eKEY Pro and BrokerBay apps, according to the press release.

Along with Supra, Master Lock also markets a line of Bluetooth-enabled and intelligent lockboxes.

In February, Inman reported that another industry rival, NAR-owned SentriLock, challenged Supra in court over allegations it swiped technology.

The suit, filed in U.S. district court, names Supra parent Carrier Global as the defendant, and hinges on a pair of patents SentriLock obtained in 2011 and 2013 pertaining to lockboxes for use in real estate. According to a statement from SentriLock, Carrier spent six years “knowingly copying SentriLock’s patented technology, and subsequently commercializing it.”

Updates to the case will be reported as they materialize.

Email Craig Rowe

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription