Revaluate announced a new database cleanup service for any and all agents who need a more accurate CRM to execute marketing initiatives.

In these times, double down — on your skills, on your knowledge, on you. Join us Aug. 8-10 at Inman Connect Las Vegas to lean into the shift and learn from the best. Get your ticket now for the best price.

A company that helps real estate agents better predict when someone may decide to move is putting its data processing power to work for the industry’s databases.

Revaluate announced a new database cleanup service for any and all agents who need a more accurate customer relationship management (CRM) system to execute marketing initiatives. Revaluate Data Repair will amend incomplete lead entries that are captured via multiple, inconsistent market channels, according to an announcement sent to Inman.

“We discovered our customers were losing money in two primary ways,” said Revaluate CEO Chris Drayer in the announcement. “First they were spending money on mailers and marketing services and getting returns, bounces, and send-backs due to inaccurate client details. Then, the lesser known issue we discovered was that they were missing opportunities in their database that listed with another agent because they weren’t able to prioritize their marketing effort.”

The issue stems from consumers offered opportunities to submit partial or deliberately incorrect profile information in exchange for marketing content, home valuations and other assets agents use to collect leads. Revaluate’s Data Repair will leverage its capabilities in predicting listing activity to fill in the blank spaces of new lead forms.

The best contact record consists of a full name, email address, phone number and physical address. Lacking any of those renders most marketing efforts fruitless, and thus, a waste of money. Additionally, email campaigns consistently sent to bad inboxes get marked as spam and reduce the sender’s credibility with Internet Service Providers.

Working with an assigned account manager, Data Repair customers will go through what Revaluate calls a “database detox” to shore up forgotten and outdated record information to improve prospecting.

As agents and brokerages choose new lead generation partners, launch new marketing efforts, bring on new teams or top producers or move brands, data becomes subject to being mixed, incorrectly duplicated and in multiple ways, tarnished. Bad data results in a lack of consumer engagement and is often the source of poor prospecting results.

Moreover, a number of paid-lead services rely on selling fragmented data sets to unsuspecting but highly motivated agents. Ensuring what you pay for is accurate is another worthwhile reason to consider data audits.

An independent audit of Revaluate’s likely-to-move score found it accurate one out of five times, or 36.4 percent of the time. Test subjects came from throughout the United States, excluding New York City and San Francisco, where MLS data isn’t as widespread. It also left out first-time homebuyers (who don’t have a house to sell) and second or vacation homebuyers.

With its Reveal product, Revaluate leverages artificial intelligence-supported predictive analytics to help brokerages identify potential listing clients according to data collected from online activity and processed through proprietary algorithms, technology often put to work for proptech partners, as well. Chime linked up with Revaluate in 2021 to offer its users a way to rank new leads.

Data Repair is available to those who are not yet existing customers even if they choose not to continue with Revaluate after cleanup.

Email Craig Rowe

apps | lead generation
Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription