Shaker updates with MLS connectivity and text automation
The software can be scaled from individual agents to brokerages, and centers heavily on collaboration between colleagues, agents and leads as the basis of relationships
by Craig C. Rowe Jun 29
Kukun offers buyers more power with newly released iHomeReport
Kukun's new tool is another weapon in the data bandolier of buyers trying to compete in heated markets or make offers sight unseen
by Craig C. Rowe Jun 15
Inman Review: VoxDirect makes text marketing simple
Opinion
A 'MailChimp' for text marketing, VoxDirect is a mobile app for both major operating systems, helping agents schedule and leverage text messaging for lead capture and nurture
by Craig C. Rowe Jun 11
NAR, Updater partner to provide real-time relocation data to Realtors
Trade group will be able to use 'pre-move' data to inform reports on migration patterns and housing demand
Blimp's blockchain partnership will incentivize leads to share information
Blimp users earn a Home Network Foundation Home token every time they engage with Blimp service providers, who earn a token when an invited stakeholder joins a transaction
by Craig C. Rowe Jun 2
Inman Review: Can Shaker rattle the transaction management space for teams?
Opinion
This team-focused transaction management solution eschews the weighed-down aesthetic of industry competitors to streamline deals and empower communications
by Craig C. Rowe May 28
RealScout launches its 15th Buyer Graph in Virginia Beach
8 brokerages have partnered to launch the Virginia Beach Buyer Graph, which hosts real-time anonymized buyer data and habits
by Marian McPherson May 26
Tribus debuts mobile app to augment lead follow-up, in-house communication
Real estate technology company Tribus has released a new mobile app for Android and iPhone to help agents communicate with leads and manage business
by Craig C. Rowe May 25
App-based brokerage Torii closes on more funding, launches LA operations
Most Torii agents are salaried employees with benefits and full marketing support. The company is focused on becoming a single provider for all homebuyer needs
by Craig C. Rowe May 18
Marketing content manager Aryeo raises $3.65M
The 2021 class member of NAR's REACH program started in real estate photography before graduating to the greater need of helping agents control their data and content
by Craig C. Rowe May 17
Knock's Carolinas expansion puts Home Swap in 40 markets
'A consumer can qualify for the Home Swap from their mobile device and then confidently shop for the home they want with their own agent by their side and in the app,' said Knock CEO and co-founder Sean Black
by Craig C. Rowe May 13
Home renovation valuation app raises $6.5M, launches in Seattle
Inman was provided an early look at Plunk, which is member of NAR's Reach Accelerator Class of 2021. The funding will be used to further hone the app's first national iteration
by Craig C. Rowe May 11
Live tour app HomeRover launches refresh after agent feedback
HomeRover has announced new features to its live tour app for agents and homebuyers. The refocused version includes a more business-tailored interface for agents and improved consumer-facing features and usability
by Craig C. Rowe May 11
Shaker updates include in-deal text messaging and Dotloop integration
Text messaging gives agents and clients a fast, convenient way to keep deals progressing, and has become a ubiquitous sales and marketing channel for the real estate industry.
by Craig C. Rowe Apr 29
Housing market slows despite record low interest rates
The housing market continued to slow this week even as interest rates remain below 3%. Mortgage Bankers Association Economist Joel Kan explains why
by Kelsey Ramírez Apr 28
SmartRent inks $2.2B merger deal with Fifth Wall SPAC
Once closed, the merger would mark one of the biggest deals between a proptech firm and a special-purpose acquisition company to date
by Lillian Dickerson Apr 22
Browse second-home opportunities on updated Pacaso app
Pacaso's mobile app allows users to browse available homes, share them with aspiring co-owners and friends, and be alerted to new properties or changes to those they're following. The company's intent is to democratize second homeownership
by Craig C. Rowe Apr 15
Inman Tech Review: JetClosing is fueling mobile adoption of digital title and escrow
Opinion
Maybe it feels to some that such a light, easy product can't handle the financial and metaphorical weight of a closing, but JetClosing is an app that proves otherwise
by Craig C. Rowe Apr 9
Rising interest rates slow housing market activity
Mortgage applications dropped 5.1% in latest Mortgage Bankers Association survey
by Kelsey Ramírez Apr 7
Matterport and rooomy advance relationship with immersive virtual staging
The partnership aims to provide consumers with as immersive and realistic a home tour as possible before seeing it in person
by Craig C. Rowe Mar 15
HomeKeepr, now a MooveGuru product, announces service integration
Moving assistance solution MooveGuru now has the mobile app outreach and marketing power of HomeKeepr, acquired in 7-figure, stock-for-stock transaction. HomeKeepr will remain operating as a MooveGuru company
by Craig C. Rowe Mar 9
Roomvu makes effective web video marketing fast and affordable
Opinion
Developed by a former high-producing Vancouver agent, the application centers on social video but can tackle much more
by Craig C. Rowe Mar 5
About Time Tours offers industry mobile app for scheduling showings
The iOS and Android app is ready to go, seeking MLS and brokerage partnerships to streamline in-person property tours
by Craig C. Rowe Mar 1
5 reasons to give your transaction coordinators a raise
From getting the most out of your transaction software to being the master of the office calendar, a transaction coordinator's value to an ever-more digital office environment is more valuable than ever before
by Craig C. Rowe Feb 20
360 tour provider Peek has big plans for the industry
Opinion
A NYC-based 360-degree tour provider adds a few sharp touches to make its offering stand above others on the market. With 4,700 tours in NYC, company plans call for expansion to Miami and LA
by Craig C. Rowe Feb 19
ActivePipe's SmartSend advances the role of email in lead nurture
Email list maintenance is crucial to any agent's lead nurture and branding efforts, yet it's too often looked upon as a passive marketing activity. Recent updates from ActivePipe are making easy work of it
by Craig C. Rowe Feb 18
Here's a first look at Zillow 3D Home Tours' newest features
With 200M unique monthly visitors and a consistent IDX stream, Zillow's updated app is ripe to normalize the immersive home tour experience
by Craig C. Rowe Feb 17
Inman Handbook on digital home showings
With the evolution of real estate upon us, the Inman Handbook on digital showings is here to help you make sense of this still-evolving, but here-to-stay, property marketing strategy
by Craig C. Rowe Feb 15
To the precipice of insanity and back with Clubhouse, the buzziest app in the world
Or: How I learned to stop worrying and love the Club
by Jim Dalrymple II Feb 12
Inman Handbook on digital lead generation
Paid or organic? Email marketing or direct mail? The Inman Handbook on lead generation is here to help you understand the nuance in lead types, qualification and marketing tactics
by Craig C. Rowe Feb 8
Virtual 3D marketplace All3D is here for real estate
Opinion
The 3D marketplace has grand plans for the real estate space, the first of which includes an experiential retail and photo-realistic virtual staging offering
by Craig C. Rowe Feb 5
Numa helps you respond to every lead, every time
Opinion
Using automated text responses for leads and clients, Numa is targeting real estate after success in helping small retail businesses never miss a call for new business
by Craig C. Rowe Jan 29
Agent Image debuts a new solution for digital listing presentations
The Inman Connect audience was offered a unique look at what website developers Agent Image believe is the future of listing presentations and online open houses.
by Craig C. Rowe Jan 26
3 essential uses of Excel for real estate investors
For those who know how to use it, Excel is a cost-effective, portable alternative to expensive industry programs. Instead of looking for specialized solutions, here's why this simple tool can get the job done
by Larry Alton Jan 26
Inman Handbook on choosing a new brokerage
Choosing a new real estate brokerage is harder than ever as new models emerge, technology has risen to prominence and outside industrialists are pushing for mindshare
by Craig C. Rowe Jan 25
Phixer Mobile brings professional editing to DIY photography
Opinion
Photo editing service provider Phixer developed an agent-focused photography app that connects agents' photo libraries with its team of professional editors
by Craig C. Rowe Jan 22
RealtyFeed is crowdfunding a 'disruptive social network' for real estate
Looking for a minimum of $25K, RealtyFeed is a product of technology company Realtyna, and it aims to combine agent collaboration features with search tools for consumers
by Craig C. Rowe Jan 21
How to get the most out of Clubhouse
Opinion
People are spending hours a day on Clubhouse. Why? What are they getting from it? Is Clubhouse a useful tool for building businesses or brands? Let’s dig into the invite-only platform so that you can get the most out of your time spent
by Jay Thompson Jan 20
5 digital marketing topics that'll shape 2021
After hundreds of conversations with agents across the country, one real estate pro breaks down the main digital marketing topics that dominated the narrative — and consequently, business
by Aaron Lacey Jan 11
Pay rent, earn rewards. Piñata app connects landlords, tenants
Piñata is an app that serves as a loyalty program for property managers, encouraging tenants to pay in full and on time each month
by Craig C. Rowe Jan 11
NestEgg cracks the code for small landlords and the agents who help them
Opinion
An exceptionally well-orchestrated rental business app for small landlords, you'll be hard-pressed to find a stone this software doesn't uncover
by Craig C. Rowe Jan 8
Asteroom shoots to become Matterport for the mid-tier market
Asteroom has been rolling out a series of affordable updates to address growing demand for ways listing agents can compete for online market share
by Craig C. Rowe Jan 7
Elm Street's Elevate gets new lead-gen capabilities after VoicePad acquisition
VoicePad's automated appointment setting and phone follow-up solution will be integrated with Elm Street's Elevate, an omnichannel marketing and sales support product for agents, teams, and brokerages
by Craig C. Rowe Jan 6
Ascend Lead Sites is ready to elevate agents in 2021
Opinion
Rebranded from Zephyr Leads, Ascend Lead Sites focuses on offering IDX-powered websites for lead generation that rests on a fully featured CRM, content management system and a menu of digital advertising integrations
by Craig C. Rowe Jan 4
Broker-built Stacks announces 2021 updates
Stacks app will go live with a number of new features and updates, including a significant price reduction and white labeling opportunities targeted at brokerages, teams, and coaching organizations
by Craig C. Rowe Dec 31
LeadJolt plugs into the power of Facebook lead gen
Opinion
The ISA-based advertising and marketing company creates and helps agents monitor lead generation campaigns on Facebook. Its month-to-month contracts make it stand out among its hardline competitors
by Craig C. Rowe Dec 31
KW Command launches into 2021 with new features
Opinion
Command's SmartPlan suite offers agents companywide access to colleagues' best ideas. Campaigns and Designs will power online marketing and branding
by Craig C. Rowe Dec 30
Inman Handbook on getting started with BoomTown
BoomTown is one of the more popular sales and marketing software solutions in real estate. It's rich array of marketing technology and CRM tools can be a lot to take on for some brokerages. Find out what its major offerings entail, and why it's not just for the big national players
by Craig C. Rowe Dec 28
9 new real estate technology products that lit up 2020
Opinion
A number of new real estate software products emerged in 2020 — some from new companies and others from established players. Here are nine of them that stood out
by Craig C. Rowe Dec 28
Showing app Entro has potential — but should address agent safety
Opinion
With some decent features and a user interface worth seeing, Entro could succeed if not for leaving agent safety and lead quality totally out of the equation
by Craig C. Rowe Dec 24
Dear Marketing Mastermind: What tech is must-have for 2021?
Find out which tech tools are paying big dividends for real estate pros with help from Jeff Lobb of SparkTank Media and Kenny Truong of eXp Realty
by Christy Murdock Dec 22
Local Logic updates with enhanced demographic data, granular market reporting
Opinion
The website add-on tool made listings shine with local narratives. New features do even more with big data and buyer information tools
by Craig C. Rowe Dec 18
Here's the real estate tech worth knowing in 2021
Opinion
In 'Best Use of New Tech Brainstorm: An Inman Workshop' at Connect Now, moderators Jeff Lobb and Kenny Truong led a discussion that balanced the best of today's tech tools with some unique, off-market creative solutions
by Craig C. Rowe Dec 18
11 tech products we loved in 2020
Opinion
From digital closings to a powerful way to analyze your CRM database, here are 11 products that stood out in a year of remarkable evolutions in real estate tech
by Craig C. Rowe Dec 18
Crye-Leike Cloud to help train, power 3,200+ agents
Crye-Leike will now offer its 130 offices a range of marketing tools and training programs to navigate through in-house and external resources
by Craig C. Rowe Dec 14
Replay Listings, RentCity partner to ensure transparency in NYC rentals
Replay Listings, an all-video tour app for New York City apartments, will now have the fast-growing ratings from RentCity to accompany its listing search results
by Craig C. Rowe Dec 7
ProperSign is another step toward fully digital transactions
Opinion
Built by the one-time CTO of a title due diligence firm, ProperSign will help real estate take another step toward 100% digital deal-making
by Craig C. Rowe Dec 4
Mobile lead management and productivity app Quitchet makes solid upgrades
Opinion
First reviewed in 2018, the app launched with some bugs and UX challenges. It's since been updated, and now, it's ready for the open market
by Craig C. Rowe Nov 30
Kleard launches self-touring tech for rentals
Kleard's third app for both iOS and Android clears the way for landlords to allow aspiring tenants to tour rental listings unaccompanied
by Craig C. Rowe Nov 17
Digital escrow provider Endpoint closes on $40M more
The digital deal continues to broaden its reach as technology company Endpoint takes in more money, expands in the west and doubles its employee count
by Craig C. Rowe Nov 13
CoreLogic launches consumer search with OneHome
Opinion
Data and analytics company's new invite-only, lifestyle-driven home search portal is mostly good, with consumer resources and tools for agents to collaborate
by Craig C. Rowe Nov 13
ReferMe IQ uses old business to earn you new business
Opinion
Although developed for a range of service-based business, ReferMe IQ has a unique appeal to real estate — and comes ready to go with automated email campaigns
by Craig C. Rowe Oct 30
Quickly pay agents and accept deposits with Bank Shot
The pandemic has pushed every aspect of the transaction deep into the digital age, and this broker-developed app continues to help everyone get their money faster
by Craig C. Rowe Oct 29
Realable puts a unique spin on virtual tours
Opinion
A former agent built this unique take on how to present listings to clients using Zillow, realtor.com and Matterport. It's part screen-share, part video tour
by Craig C. Rowe Oct 23
Preclose updates signal the elevation of transaction coordination
Updates to Preclose include streamlined communications, intake workflows, and an evolving consumer experience
by Craig C. Rowe Oct 15
Snapdocs closes on $60M to further defragment real estate closings
From notary marketplace to raising more than $85 million in under a year, the software company is putting its stamp on digital escrow
by Craig C. Rowe Oct 12
Part Instagram, part Pinterest, property search gets social with Rila
Opinion
This new app, inspired by social media, is perfect for real estate listings and agent lead generation. Fun and engaging, the app's success will fall largely on consumer adoption
by Craig C. Rowe Oct 9
Closing Center 2.2 offers an enhanced, ramped-up preclosing experience
A recognized name in digital closing long before the pandemic, eOriginal's newest version ramps the critical preclose process with secure buyer-document review and execution
by Craig C. Rowe Sep 29
Rebranded and funded, powerful lead app Auctm grows by $5M
Five-star rated, lead-empowerment app SquadVoice has rebranded from the top down upon Series A funding. The company is called SqaudStack, and the product is now Auctm
by Craig C. Rowe Sep 28
High-rated brokerage communications app WhoHub officially launches
App allows agents, admins, and brokers to interact over deals, vendors, events, and 'coming soon' listings
by Craig C. Rowe Sep 25
OpenFrame brings new twists to its virtual home tour app
Opinion
The iOS app comes with a 360-degree camera and tripod, as well as some sharp value-add features that make it stand out among the growing selection of virtual tour tools
by Craig C. Rowe Sep 25
Royal LePage, kvCORE deploy custom software across Canada
Canada's largest real estate brand sought a customized solution to streamline its technology offering for 18,000+ professionals
by Craig C. Rowe Sep 23
Pulse: What's working for readers on social media
This week, our readers share their social media strategies — what platforms they find themselves gravitating toward and what types of content increase their business conversions
by Inman Sep 22
Switcher Studio brings easy, broadcast-level video production to the iPhone
Opinion
IPhone video content app enables multiple devices to broadcast on a single stream and add rich graphics on the fly. Sorry Android users — this one is iPhone-exclusive
by Craig C. Rowe Sep 18
Brokermint builds on growth with in-depth accounting updates
Popular back-office software solution Brokermint has added tools for more in-depth company accounting, forecasting and payment processing
by Craig C. Rowe Sep 16
Looking for a simple solution to social media? Try PropertySimple
Opinion
The social media management company started in Chile, then followed its first customer to Arizona. Making paid ads and organic lead generation easy, PropertySimple is now ready for users across the country
by Craig C. Rowe Sep 11
Tribus unveils 'Slack for real estate' chat tool
Tribus Chat lets real estate professionals break their communication into different channels, which the company believes will improve efficiency
by Jim Dalrymple II Sep 9
Insta360's ONE R camera line to power Matterport tours
In an ongoing effort to open up its technology, Matterport's Capture app will now work with 3D camera maker Insta360's new ONE R line of devices
by Craig C. Rowe Sep 9
With app launch, MoveEasy becomes agents' branded platform
Continuing to grow throughout the pandemic, online moving concierge company offers fully white-labeled relocation platform for real estate industry
by Craig C. Rowe Sep 3
Majordomo releases app for pre-inspection home ratings
The 4-star rated inspection analysis tool now has an app for quickly rating the quality of a home before an official inspection
by Craig C. Rowe Sep 1
Openhouse Live makes Matterport tours a group event
Opinion
The trend of multiple viewers partaking in virtual and 3D home tours and open houses continues with this U.K.-based Matterport embed
by Craig C. Rowe Aug 28
WattBuy empowers better buying decisions with big data-backed energy intelligence
Seattle startup uses multiple energy and carbon tracking sources and Zillow's API to power comprehensive home energy reports
by Craig C. Rowe Aug 25
See which real estate names made the Inc. 5000 fastest-growing companies list
LionDesk, Avail, Houwzer and Homesnap land on the Inc. 5000 2020 list, as well as a couple of remote, tech-forward brokerages
by Craig C. Rowe Aug 13
Are we witnessing the end of professional real estate photography?
Opinion
With full-service, overnight editors, apps, creative middlemen and the rise of smartphone camera capabilities, have professional photographers lost their hold on your listings?
by Craig C. Rowe Aug 11
Planitar partners with Floorplanner and adds powerful multiparty home tours
The Canadian real estate software company's new partnership with Floorplanner and its fast, browser-based virtual showing feature adds significant horsepower to its proptech stable
by Craig C. Rowe Aug 10
Will Instagram's new video feature Reel in fleeing TikTok users?
Facebook's newest social media tool Instagram Reels was announced 24 hours before President Trump announced a ban that will take effect in 45 days on TikTok
by Craig C. Rowe Aug 7
Broadcast your next listing: HomeRover is moving the bar for livestream tours
Opinion
The Android and iOS app allows multiple parties to view, screenshot and make a list of what they want to see. This marks a major maturation of video tour proptech
by Craig C. Rowe Aug 7
Naberly stamps its place in CRM conversation with sharp revamp
Opinion
With a host of inspired feature decisions, an elegant user interface, video email and Slack-like activity drivers, Naberly is now a name in the proptech space you should know
by Craig C. Rowe Aug 5
Losing leads? Can't afford to? Try ConnectNow
Opinion
Apps that focus on only one aspect of the sales funnel are rare. ConnectNow is a value-add web and mobile app for capturing leads quickly and connecting to any CRM or source you use
by Craig C. Rowe Jul 31
TopHap empowers real estate data like no other
Opinion
Set to go live in California next week, the data analytics platform has shifted from a data geek's new toy to a powerful, market-data-know-it-all, now runway-ready and gorgeous
by Craig C. Rowe Jul 30
Rently self-guided apartment tours to roll out nationwide
The self-guided tour pioneer inked an agreement with Pinnacle Living to help prospective tenants visit apartments on their own within a 160K-unit portfolio
by Craig C. Rowe Jul 30
Search With Style helps agents market architectural styles
Founded in part by agents at Compass Nook Real Estate Group and a proptech entrepreneur, the new portal lets buyers find specific architectural styles and agents offer sellers a new marketing resource
by Craig C. Rowe Jul 29
Zumper offers new online leasing suite for free
Smaller landlords and multifamily investors will now have a free suite for online leasing, payment collection and virtual tours
by Craig C. Rowe Jul 28
Local video app Yaza adds new features as agents pile on
Opinion
Starting with one real estate agent user, the location-marking video app has ballooned to 2,000 in as many months.
by Craig C. Rowe Jul 27