Bubble, the technology-blended insurance brokerage, provides clients of JPAR with a web-based series of solutions for home, auto and life insurance.

This report is available exclusively to subscribers of Inman Intel, a data and research arm of Inman offering deep insights and market intelligence on the business of residential real estate and proptech. Subscribe today.

Texas-based brokerage JPAR, operating in 25 states and known for its 100-percent commission model, has secured a partnership that will empower its agents to resell a multitude of branded, tech-forward insurance products, according to a March 16 announcement.

Bubble, an “insurtech” company, is the umbrella provider and describes itself in the announcement as a “turnkey insurance agency-in-a-box platform.”

The technology-blended insurance brokerage provides clients with a web-based series of solutions for home, auto and life insurance. It also claims to leverage artificial intelligence to better deliver value.

Eric Flohr, chief operating officer of JPAR’s parent company, Cairn RE Holdings, said the insurance is continuing to confuse consumers and that Bubble’s model simplifies it for consumers, according to the announcement.

“This partnership will provide our agents a seamless process that will expedite insurance purchases for their clients. Bubble’s modern digital insurance platform is a great value-add all around,” he said.

Real estate is becoming increasingly vertical for both agents and consumers. Brokerages are moving quickly to integrate vendors, either through acquisition as Real did with LemonBrew or deep integrations and partnerships. Added revenue streams from “latched services” can shore up brokerage bottom lines during tight markets and create longer-term links between the brand and consumer between transactions. Such partnerships can also benefit ailing lending companies.

Proptechs are also reaching out to connect to insurance and mortgage vendors to resell add services within their own products. Relocation platforms MooveGuru and MoveEasy embed insurance and lending calls-to-action as do ownership management solutions, such as Milestones and Inside Real Estate’s (IRE) CORE Home.

Doorstead, a proptech operating in rental management, acquired Knox Financial in January of 2023 to upsell clients on additional lending products.

JPAR is a natural fit for such a business tactic as it is heavily committed to using technology to connect its agents and improve how they serve their respective markets. In February 2022, the company hired IRE to deploy its enterprise-level kvCORE Platform companywide.

The mobile-forward software will support a range of companywide business initiatives, from a comprehensive company dashboard and CRM to digital listing presentations and long-term client retention, Inman reported.

Mark Johnson was named president of JPAR in early 2022. He oversees operations for its 70 offices and more than 4,500 agents.

“We are well-positioned as a premium provider of real estate services to our professionals and their customers and are further supported to deliver on our customer commitment as a member of the Cairn Real Estate Holdings network of companies,” Johnson said upon his hire.

Agents at JPAR will interact with Bubble’s products through a unique login and dashboard experience, dubbed simply, the Agent Portal.

“Bubble’s Agent Portal allows JPAR agents to organize all their clients’ insurance information on one platform,“ Bubble said. ”The platform gives agents instant visibility into the status of each client’s insurance purchase along with the ability to send a Bubble-generated insurance quote to any client with one click.“

Email Craig Rowe

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription