The topic of artificial intelligence had room to breathe at Inman Connect Las Vegas, and brokerage leaders would be remiss to blow it off, according to a group of proptech executives in the kick off of the Tech & Data track during a session called “How To Plug AI Into Your Brokerage Operations.”

No one can predict the future, but you can prepare. Find out what to prepare for and pick up the tools you’ll need at the immersive Virtual Inman Connect on Nov. 1-2, 2023. And don’t miss Inman Connect New York on Jan. 23-25, 2024, where AI, capital, and more will be center stage. Bet big on the roaring future, and join us at Connect.

Did artificial intelligence write this article?

No, but it soon could if some of the predictions about artificial intelligence forecast at Inman Connect Las Vegas come to fruition.

The topic found more than enough room to breathe at this year’s event, and brokerage leaders would be remiss to blow it off, according to a group of proptech executives in the kickoff of the Tech & Data track on Wednesday in a session called “How To Plug AI Into Your Brokerage Operations.”

One way SkySlope, the popular digital transaction solution, helps brokerages integrate AI is to make it easier for agents to take action on critical deal forms. The software automatically identifies document types as they arrive in an inbox and direct the agent to take the requisite next steps, avoiding the risk of being lost in an inbox, saved in the wrong place or accidentally ignored.

SkySlope is doing more than document automation, according to Nikola Dosev, a product manager for the company. It uses AI to help agents write responses to documents.

“We’ve added a ton of email optimization and generative AI to help agents save time composing emails for forms, and [and when they need] digital signatures,” Dosev said.

The value of keeping transaction momentum is critical to hitting monthly, quarterly and annual revenue goals. Time, after all, kills deals.

Taking lead nurture and search conversations out of the hands of agents, using Localize OS is another way AI can power brokerage business, according to Omer Granot, CEO of Localize OS.

The company uses AI to scale relationship-building, using imported databases to ignite discussions with actionable leads. Agents can actively monitor the process of emerging business while actively managing, manually, deals in escrow. With the ability to pay more attention to sales closer to completion, the most critical period of the sales cycle, AI can measurably improve productivity for a brokerage.

“The biggest problem for all of you [the audience], according to the last two days, is how do you create meaningful relationships from your database at scale?” Granot said.

Jeremiah Taylor, chief real estate officer of OJO, encouraged people to be explorers.

“If you haven’t signed up for ChatGPT or Bard [Google’s AI product], and just play with them, it will unlock your ability to create content on your website, write scripts and dialogues and just help you have those conversations ready so much faster than on your own.”

Granot disagreed, instead asking the audience to consider the “great technologies” already out there.

“They’re proactive, they don’t require you to tell it what to do, they don’t just recommend, they take the next step,” he said. “I think what’s preventing people from using these technologies is that they’re trying to reinvent the wheel. ChatGPT is a building block, instead of trying to figure it out, choose a great solution to solve your problem.”

Inside Real Estate is often considered one of those, given its industry footprint. Company President Nick Macey told the audience that AI decisions should be based on helping agents help their customers.

“How do you make sure you’re reinforcing relationships between the agent and their customer? That has to stay central,” Macey said. “There are a lot of folks trying to disintermediate that, so find partners that are trying to support the relationship.”

Taylor said there is no magic pill.

“AI is never going to do all of the work for you, so pay attention, stay plugged in, seek partners that will help your business move faster.”

Email Craig C. Rowe

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription