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The National Association of Realtors has chosen eight companies that “support critical industry needs and further accelerate the digital transformation of real estate” as this year’s cohort for its U.S. tech growth program for residential real estate, the trade group announced Wednesday.
Foyer, Guest House, Infinityy, NEO, Pitch59, Pixlmob, Tether RE and QwikFix were all selected to participate in REACH, NAR’s tech accelerator, by NAR’s for-profit investment subsidiary, Second Century Ventures. SCV runs the program, which welcomes both startups and established companies.
Ashley Stinton
“Industries evolve by innovating,” said Ashley Stinton, managing partner of NAR REACH, in a statement.
“The eight companies selected for the 2025 REACH program have the potential to drive meaningful change across real estate now and well into the future.
“With a range of solutions that drive efficiency, streamline business operations and enhance the consumer experience, these technologies are empowering real estate professionals to operate thriving businesses and better serve their clients.”
Inman tech writer Craig Rowe reviewed Foyer, which recently raised $6.2 million in capital, and gave it 4 out of 5 stars. Tether RE, which won NAR’s 2024 Pitch Battle contest, and QwikFix, also known as TheQwikFix, also earned 4 out of 5 stars from Inman’s tech reviewer.
REACH debuted in 2012 and has invested in nearly 300 real estate-related startups worldwide. The program helps its participants tailor their products to best fit the real estate industry, provides networking opportunities with industry experts and offers exposure to NAR’s 1.5 million members.
In the past, startups that enrolled in REACH paid a marketing fee of up to $25,000 to Second Century Ventures and handed over equity stakes ranging from 1.75 percent to 5 percent. NAR hasn’t disclosed the cost of enrollment for more recent classes.
Mark Birschbach
“REACH serves as a strategic lens into where innovation is heading and how emerging technologies will shape the broader real estate landscape,” Mark Birschbach, NAR’s executive vice president of strategic business innovation and technology, said in a statement.
“Our work with these companies reflects a long-term commitment to fostering ideas that influence markets and unlock new possibilities.”
According to NAR, the firms chosen for the 2025 cohort “serve every major stakeholder across the residential real estate ecosystem — from agent to consumer, association and MLS, and adjacent industries including finance and home services.”
Here are the companies accepted into the 2025 REACH program, as well as their NAR-provided descriptions:
- Foyer: A financial technology company offering a “401(k) for homeownership” and personalized guidance to accelerate the journey to homeownership.
- Guest House: Helps real estate professionals get listings to market faster and generate a higher return by automating home preparation through a suite of services including staging, photography, cleaning and moving.
- Infinityy: A city-scale network of AI-guided personalized experiences of every property and neighborhood in an MLS that engages and qualifies prospects 24/7.
- NEO: A multilingual platform that partners with associations and MLSs to provide agents with a sales and marketing tool to help sell new construction more efficiently.
- Pitch59: Video PitchCards that make it easy for real estate professionals to introduce themselves, network and get more referrals.
- Pixlmob: A curated network where real estate professionals can connect with verified photographers, editors and AI tools to create property visuals.
- Tether RE: Safeguarding real estate agents from contact to close with 24/7 live monitoring, discreet SOS alerts, struggle detection and criminal background checks.
- QwikFix: Enabling agents and their clients to turn home inspection reports into repair quotes that are fulfilled by licensed contractors.
Inman conducted an Inman Intel review of the U.S. REACH program in 2023 and found that a total of 80 companies had gone through the U.S. program since REACH’s inception at that time. More than three-quarters of them (62 out of 80) were still in operation in May 2023, and more than one-fifth (17 out of 80) had been acquired. About one-sixth (13 out of 80) were entirely defunct while one-sixteenth (5 out of 80) were acquired and then absorbed into their parent companies.
