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Pulse is a recurring column where we ask for readers’ takes on varying topics in a weekly survey and report back with our findings.
It’s been just over a year since the National Association of Realtors (NAR) agreed to a settlement in the buyer commission lawsuits and around nine months since the implementation of the settlement terms. Among those terms were the requirements for buyer agreements to be in place before providing services to clients and the need to discuss buyer agent commissions in a more detailed, transparent way rather than depending on sellers to pay.
For many buyer agents, there were a lot of questions about how to communicate value and have delicate conversations at the very beginning of the buyer-client relationship.
Now that some time has passed, we asked you to tell us how being a buyer’s agent has changed in the past year. Are clients more price-sensitive when it comes to commissions? Do they have questions about the settlement? Have you revamped the way you do business and the marketing collateral you provide to new buyer clients? Have you changed your messaging, shifted to a new niche or pivoted to listings? Here are your insights:
- Nothing has changed. I just go through a bunch of extra steps for the same ending — the seller, NOT the buyer, paying for the buyer’s agent commission
- Yes, seeing concessions, lower offers and closing costs paid by the seller
Editor’s note: These responses were given anonymously and, therefore, are not attributed to anyone specifically. Responses were also edited for grammar and clarity. Inman doesn’t endorse any specific method and regulations may vary from state to state.
What did we miss? Please share your thoughts in the comments section below.