Since the NAR commission suit settlement, buyer agents have faced new rules, new documents and a new normal. This month, Inman drills down on Today’s Buyers Agent with the fresh marketing strategies, skills and tools buyer agents are using to prosper in changing times.
Pulse is a recurring column where we ask for readers’ takes on varying topics in a weekly survey and report back with our findings.
“But the Zestimate said…”
Those words are sure to send chills down the spines of buyer and seller agents alike. Many potential clients show up to their first conversation with you armed with the online research they’ve done that convinces them they’re a real estate expert. While they may know a lot, you know more. But how do you convince them of that?
We asked: When someone says they’ve already figured it all out, what do you say? How do you differentiate your service from anonymous online advice? How do you talk about home values with someone who’s a Zillow-based expert? How do you redirect a client who’s going down the wrong path based on their web-based research? Here are your responses:
- It seems you know a lot of info about the comps. Can you share why you reached out to interview agents?
- That is like comparing Google Doc to a professional with a medical degree
Editor’s note: These responses were given anonymously and, therefore, are not attributed to anyone specifically. Responses were also edited for grammar and clarity. Inman doesn’t endorse any specific method and regulations may vary from state to state.
What did we miss? Please share your thoughts in the comments section below.
