How dialed-in perks turn forever clients into lead-gen machines
Serve your clients so well that they can't help sharing the good news about the service you provide, sending new clients to you along the way, broker Amy Stockberger writes
by Amy Stockberger Jun 28
Here's where you're getting buyer leads in today's market
We asked you how you're bringing in buyer leads these day and how you're converting them into ready-to-buy clients
by Inman Jun 25
5 family-friendly amenities that will make your next real estate sale
By promoting family-friendly amenities, Victoria Kennedy writes, you can make your marketing more irresistible to moms and dads who are ready to become homeowners
by Victoria Kennedy Jun 25
Facebook Marketplace: The effective tool most agents skip
Holly Brink shares agent Abby Goodell's no-frills strategy for turning Facebook Marketplace posts into legit buyer leads and examines why most agents overlook the platform
by Holly Brink Jun 24
The secret to making your clients love you: Save them money
Helping clients and prospects save money is one of the most powerful marketing strategies
by Bernice Ross Jun 23
To move or not to move? A better way to handle the waiting game
Are your clients 'waiting for the market to recover'? They’re often talking about fear and uncertainty, coach Darryl Davis writes. Ask these questions to shift from uncertainty to clarity
by Darryl Davis Jun 21
How changing demographics are reshaping the luxury market
As millennials, Gen Z take center stage in luxury homeownership, the industry will have to adapt, Lindsey Harn writes. They want spaces that align with their values, needs and ambitions
by Lindsey Harn Jun 20
How to use strategy, tech and real talk to keep deals moving
Transaction hesitation is real, but deals are getting done. Here’s how broker-owner Jaclyn Kelley and her agents have been keeping business steady in a tough market
by Jaclyn Kelley Jun 19
6 tips for avoiding lawsuits, legal fees and court in real estate
Here are 6 common reasons lawsuits happen in real estate. If you want to avoid complicated litigation, follow these best practices from trainer Bernice Ross
by Bernice Ross Jun 18
Lock it down! How to get prospects to commit to consultations
Preparation and precision matter when you’re trying to set a booked interview or consultation, broker-owner Kristine Milkovich writes. Here are 6 steps to book the appointment
by Kristine Milkovich Jun 18
Real estate changes fast. Here's what you want to know more about
We asked about what you need more of: Artificial intelligence, landmark lawsuits, private listing networks and other changes, both recent and ongoing
by Inman Jun 18
5 no-nonsense ways to stay out of court (and out of trouble)
According to coach Darryl Davis, keeping careful records, researching thoroughly and communicating regularly are your best bets for staying on the right side of the law
by Darryl Davis Jun 16
What top real estate agents do that struggling agents don’t
The daily habits of top agents allow them to separate themselves from the competition, so they can thrive in any market, Real's Jimmy Burgess writes
by Jimmy Burgess Jun 13
7 metros where you can snag a luxury home for less than $1M
Location, design and luxury amenities can certainly drive up costs, but in 7 major US metros, buyers can still find luxury homes priced under $1M, a report from Redfin found
by Richelle Hammiel Jun 12
Rising inventories have more homebuyers going to their lender
Purchase loan applications soared 10% last week to the highest level since April, even though rates have been stuck in the high 6s, the Mortgage Bankers Association reported Wednesday
by Matt Carter Jun 11
Trust is your competitive edge. Most agents earn it the wrong way
In a market with fewer clients and more competition, trust is the ultimate differentiator for real estate pros, Better Homes and Gardens President Ginger Wilcox writes
by Ginger Wilcox Jun 10