I want to give you another perspective — the side of Inman Connect that most people do not not know, and perhaps a side of our industry that always goes unnoticed.
I spent the last two weeks of January traveling to two conferences, both with their own sets of merits. One advocated for a systematic approach to selling real estate — consistent scripted calls and presentations and laser focus on growth and scale. The other, Inman Connect, looked into the near future and speculated on the next thing in real estate.
Agent turnover happens all the time in real estate. Sometimes it’s for personal reasons. Other times, it has to do with money and the opportunity to make more of it with either at a competing broker or somewhere else entirely.
Yesterday Inman published “3 reasons to embrace social responsibility.” It’s about the need for real estate brokerages to embrace social responsibility. I argued that social responsibility is crucial at the brokerage level due to the rise in socially conscious consumers, the need for agents and brokers to connect on a deeper level with their clients and that doing good helps increase business. Here are four real estate brokerages that are embracing social responsibility in a way that is both innovative and impactful.
Socially conscious consumers (SCCs) are reshaping the way businesses perform and engage in the marketplace. As a consumer group, they care about businesses that are working toward societal benefits for all — and not just driven by profit.