Opinion
What 'House Hunters' can teach you about working with buyers
With the passing of longtime host Suzanne Whang, what can the OG of home entertainment shows teach you about your next client?
Sep 24
Lesson Learned: Honesty is everything
Find out why The Agency’s Tracy McLaughlin believes that honesty is not just the best policy — it’s the only policy for real estate agents
Sep 23
Talkin' 'bout my generation: How to market to your client's stage in life
Everyone talks about marketing to millennials, but each generation has its own concerns. Find out what messaging works and how to make connections that each generation will respond to
Sep 20
Opinion
Dear Marketing Mastermind: Do hashtags matter?
It’s my most-requested topic — and one you need to master. Learn how to do it right
Sep 17
Lesson Learned: Learn to trust yourself
Find out why you know best — and why your clients need your guidance — from New York City luxury specialist Arlene Reed
Sep 16
Opinion
What the Bon Appetit Test Kitchen can teach you about video content
Resisting video content because you might not look perfect? That’s not such a bad thing. Imperfection lends to authenticity
Sep 12
Lesson Learned: Don't lose track of your clients
Find out how NYC real estate broker Michael J. Franco learned the importance of getting and staying in front of potential clients
Sep 9
Lesson Learned: One thing leads to another
Find out why Palm Springs broker Laurie Ridgeway believes every closing is a new opportunity
Sep 2
Going hyperlocal: 5 brokerages ingraining themselves in their neighborhoods
Find out how these brokerages (and their agents) are making themselves essential parts of the communities they serve
Sep 1
Staging a new listing? Explore the latest fall design trends
New York City-based Interior Marketing Group Staging Director Christina Slater has the inside scoop on autumn staging
Aug 26
Meet the rock star agent who went from '80s hair band to selling homes
As bassist for the glam metal band Vixen, Share Ross knows what it is to live the rock star life. Find out how she balances playing gigs with building a career as a South Florida real estate agent
Aug 23
Lesson Learned: Embrace the unexpected
Find out how Colorado real estate agent Jennifer Reinhardt took setbacks and created success
Aug 19
Dear Marketing Mastermind: How do I balance privacy and social media marketing?
Spend some time, do some research, and better protect yourself online to enjoy the benefits of social networking while minimizing the risk
Aug 13
Lesson Learned: 10 lessons the pros learned the hard way
After just over a year, here are some of the best lessons we learned from you, the real estate community at large
Aug 12
Hustle culture is toxic. Here's how you can escape it
Your professional life shouldn't generate shame. Here's how to escape the false promises of hustle culture and carve out a path that works
Aug 11
Sellers had enough? How to keep emotions in check when fatigue sets in
Expectations drive behavior throughout the sales process. Be sure your clients are in the know, and it'll be a smoother experience all around
Aug 6
Lesson Learned: Take the long view
For Denver real estate executive Mike Hills, patience is the key to investment success
Aug 5
Lesson Learned: Make education the first pillar of your business
For RentJiffy founder and DC agent Jonathan Addison, the key to success is to never stop learning — and teaching
Jul 22
What do these '30 Under 30' agents all have in common?
What does it take to launch a stellar career in real estate at a young age? For many of NAR’s 2019 '30 Under 30' honorees, the answer lies close to home
Jul 15
Dear Marketing Mastermind: How should my marketing change in slow seasons?
Not sure where to put your time, money and energy this summer? Just ask
Jul 9