• Live video is where social media platforms are migrating, and you should, too.
  • Now is the time to focus on paid social media marketing.
  • Don't forget to be social on social media.

This year is almost over, and it’s time to see what 2017 has in store. Find out which marketing tactics you should be taking advantage of in the new year.

1. Get on video — particularly live video

Live video is where you see social media platforms migrating. If you aren’t comfortable using live video, practice with staged video first.

Live video has much more engagement, and it does better on social media algorithms.

2. Pay to play on social media

People so often rely on organic results only. It’s crucial to pay to play. Put a little of your 2017 budget aside for social media advertising.

Forget Google Adwords — it’s over saturated. Now is the time to focus on social media paid marketing because the price will only rise from here.

3. Spend time learning marketing

Educate yourself. There’s tons of information at your fingertips on the internet.

Check out these websites:

Your brokerage will also have tools to help you. Take advantage of them because they will make you a better agent.

4. Be social 

Real estate agents often forget to be social on social media. Start conversations — don’t just plug your listings. Give people a reason to know, like and trust you.

Listings should be no more than 10 percent of your postings. Be a knowledge source for your sphere.

These four tips are a great starting point for agents to get better ROI on social media. But we encourage you to constantly learn and expand your horizons.

Jordan Scheltgen is the founder of Cave Social. You can follow him on Twitter @cavejordans or connect with him on LinkedIn

Justin Kerby is the co-founder of CAVE Social.

Email Justin Kerby.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
EXTENDED: Last call for the best price of the year on the best events in real estate.Register now×
Cyber Monday Sale - EXTENDED! Get 1 year of Inman Select for $75. Offer expires at midnight.SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription