• Live video is where social media platforms are migrating, and you should, too.
  • Now is the time to focus on paid social media marketing.
  • Don't forget to be social on social media.

This year is almost over, and it’s time to see what 2017 has in store. Find out which marketing tactics you should be taking advantage of in the new year.

1. Get on video — particularly live video

Live video is where you see social media platforms migrating. If you aren’t comfortable using live video, practice with staged video first.

Live video has much more engagement, and it does better on social media algorithms.

2. Pay to play on social media

People so often rely on organic results only. It’s crucial to pay to play. Put a little of your 2017 budget aside for social media advertising.

Forget Google Adwords — it’s over saturated. Now is the time to focus on social media paid marketing because the price will only rise from here.

3. Spend time learning marketing

Educate yourself. There’s tons of information at your fingertips on the internet.

Check out these websites:

Your brokerage will also have tools to help you. Take advantage of them because they will make you a better agent.

4. Be social 

Real estate agents often forget to be social on social media. Start conversations — don’t just plug your listings. Give people a reason to know, like and trust you.

Listings should be no more than 10 percent of your postings. Be a knowledge source for your sphere.

These four tips are a great starting point for agents to get better ROI on social media. But we encourage you to constantly learn and expand your horizons.

Jordan Scheltgen is the founder of Cave Social. You can follow him on Twitter @cavejordans or connect with him on LinkedIn

Justin Kerby is the co-founder of CAVE Social.

Email Justin Kerby.

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