Why does so much real estate marketing sound the same? It's simple: commoditization. If you want to stand out from the crowd, you have to speak to the relationship with each consumer and their community — here's how
Although personal videos are easy and cheap to create, a lot of agents still shy away from them. Here are a few excuses you might be using to avoid the camera and what you can do to overcome them
Real estate is an industry based on facial recognition. When you ask people, 'Who sold your home?' they almost always answer with their agent’s name — not the brokerage name
If the majority of your transactions aren’t generated from a platform that you own, then you won’t be around in two years
Invest in building a brand that people recognize, see as innovative and want to work for and with
Does everyone in your market know who you are? If the answer is no, then you have serious work to do to get your name out there. Here are few things you should (and shouldn't) do when building your real estate brand
2020 took some existing residential real estate trends and threw gasoline on them. This year, will we go back to the status quo or enter a new normal? Take a look at these trends, and decide
Real estate is an attractive career path for people of all ages and backgrounds, but what do newbies in the industry think of it as a whole? What surprises did they stumble across this year?