Kris's Stories

Opinion
Today's consumers are not shy about voicing what they want, and savvy agents know how important it is to listen
Jun 14
Opinion
Why does so much real estate marketing sound the same? It's simple: commoditization. If you want to stand out from the crowd, you have to speak to the relationship with each consumer and their community — here's how
Nov 17
Although personal videos are easy and cheap to create, a lot of agents still shy away from them. Here are a few excuses you might be using to avoid the camera and what you can do to overcome them
Jul 15
Real estate is an industry based on facial recognition. When you ask people, 'Who sold your home?' they almost always answer with their agent’s name — not the brokerage name
Jun 9
Opinion
If the majority of your transactions aren’t generated from a platform that you own, then you won’t be around in two years
May 19
Invest in building a brand that people recognize, see as innovative and want to work for and with
Apr 15
Opinion
Does everyone in your market know who you are? If the answer is no, then you have serious work to do to get your name out there. Here are few things you should (and shouldn't) do when building your real estate brand
Feb 18
Opinion
2020 took some existing residential real estate trends and threw gasoline on them. This year, will we go back to the status quo or enter a new normal? Take a look at these trends, and decide
Jan 12