Are you struggling to find information to share on your Facebook business page?
Gone are the days of farming with postcards. They’re expensive, end up in the trash almost immediately and never reach further than the hand that plucks them from the mailbox. If you want to be the go-to agent for a neighborhood, the easiest way is to show that you’re part of the community, and the best way to demonstrate that is through regular, targeted posting to your Facebook business page. You’ll reach scores of people in a given neighborhood, and it will cost little to nothing.
The main function of your Facebook page should be to help you stay top-of-mind with your sphere — a way to nurture that all-important repeat and referral business. It’s critical that you avoid making the following mistakes.