You can’t open any magazine or an article and not read about predictive something. Some call it predictive behavior, some call it predictive conversions, and there is other jargon floating around, too. I admit that I’ve mucked around with a few myself. What does it all mean, and how is it relevant to my business as an agent?
I remember my first couple of years in sales — many years ago. Having come out of a high tech and engineering background, I thought I could solve every problem, and I wanted to rationalize everything I saw.