Word of mouth is great, Stacey Ross Cohen writes, but in today's ever-changing real estate landscape, a focused marketing plan is essential for long-term brand health
Viral posts can generate attention, but the right ones also educate, connect and convert. Alyssa Stalker breaks down what makes content spread and still drives clients
Opinion
From Compass’s horizontal acquisitions to Rocket’s vertical integration, Troy Palmquist looks at what’s driving M&A — and who might be next
SEO is changing rapidly, and most agents are not prepared, Jeff Bernheisel writes. Get your SEO strategy out of the early 2000s and into 2025 with this agent’s pivot to purchase strategy
The Agency Camano Island's Bob Wold and Ellen Bohn blend decades of experience with a community-first mindset, creating client experiences that go beyond price points
Opinion
The cautionary tale of Anywhere is one of historic industry dominance, costly missteps and an inability to adapt in time, Sean Frank writes
Loving real estate doesn’t mean giving it everything, Martha Melendez writes. Flexibility is only freedom if you protect your own boundaries
You make a great first impression, but do you ever reach back out? Coldwell Banker Warburg's Kevelyn Guzman writes that the art of the follow-up is where trust, loyalty and contracts are won
Opinion
If you're dependent on Zillow for lead gen, it's time to build resilient funnels, own your data, and beef up your referral and content engines, Josh Ries writes
What does the Compass-Anywhere deal mean for private listings? For NAR? For agents in the trenches? We've got the answers
By October, many real estate agents are ready to coast into the holidays. Amy Corr of @properties Christie’s International Real Estate, shares 5 strategies agents can use to win in Q4
Opinion
How will the Compass-Anywhere merger impact the lives of everyday real estate agents? Coldwell Banker's Cara Ameer has questions
Opinion
Troy Palmquist looks at the Nevada Realtors’ NVision Summit as an example of how associations can put on high-caliber professional development events
In case you were head down in the Compass merger news last week, we've put together a roundup of the market stats and how-tos you may have missed
When you have a buyer-focused transaction management system, you don’t skip the steps that matter most, Cassie Walker Johnson writes as she wraps up her 8-step plan
Just like in school, group projects can be stressful. In Part 7 of her 8-part series, Cassie Walker Johnson helps you pull the moving parts of the escrow process together
