The 1.47M member organization seeks to show consumers that 'agents who are Realtors do more than open doors' with its slate of new ads
Commit to these lead generation, nurture and conversion frameworks for the next 90 days
From chatbot conversions and conversational ads to messaging consolidation and digital afterlife patents, platforms are reshaping who controls the conversation
Opendoor is surging on real estate X thanks to a credible comeback narrative, an unusually candid CEO and earnings calls treated like viral content
In a market flooded with agents who cut corners to close faster, coach Darryl Davis writes, your commitment to doing things right is your greatest competitive advantage
Grow your database and grow your real estate business with Jen Berbas' systematic plan for goal-setting, open house hosting and buyer follow-up
Rick Guerrero and Brandon Brotsky discuss how a consistent personal branding strategy helped generate roughly $50M in annual loan production directly from social media relationships
From fiduciary duty concerns to fair housing implications, Guy Gal and Hilary Saunders break down what private listings mean for sellers, agents and the future of brokerage
The real estate agents who are winning with technology right now are using it to remove friction and create efficiency, Jimmy Burgess writes
A performance on live TV quickly turned into a full-scale social moment, pushing platforms and audiences alike toward more participation, Jessi Healey writes
Think of every interaction with a client and prospective client as your 30-second commercial, Century 21's Tori Keichinger writes. How will you break through?
Planitar pushes listing media beyond interiors with full-property schematic views
Consumers are attracted by great products but retained by great service. Zac Kennedy breaks down how to 'click' from ruthless product marketer to empathetic service provider
Opinion
The model Ori Harel spent 10 years building is going away. Now he's building a next-generation, AI-driven content creation platform. Here's why you should pivot in your business, too
Opinion
Brown Harris Stevens CEO Bess Freedman looks at Zillow's early win in its fight with Compass and its implications for the future of PLNs
On this episode, broker Eric Bramlett dives deep into the systems, philosophy and people that power his high-retention (90%), high-referral brokerage of 148 agents