Real Estate Marketing Ideas & Strategies
Gaussian splatting is an obscure AI-based visual data capture technology introduced for commercial use in 2023. It's now behind Zillow's latest update to its Showcase Listing lineup
Social media allows great real estate agents to stay visible, connected and valuable to the people and communities they serve, Jimmy Burgess writes
The rooms that get the most attention online might surprise you, Troy Palmquist writes. Here’s what the data says about how we sell homes in 2025
Traditional listing posts are losing power as modern consumers seek storytelling, personality and local relevance. Alyssa Stalker shares social media marketing strategies for 2026
On this episode, the 3-time bestselling author and CEO shares his inspiring journey from early life trauma to becoming a teacher to building a brokerage with billions in sales
How can you make yourself available while still setting boundaries with clients that are healthy? Josh Ries offers tips to implement now
Your voice is your brand, CEO Stacey Ross Cohen writes. Let it be heard when you make real estate podcasting part of a compelling content marketing strategy
A joke with no definition still managed to dominate feeds, proving how fast attention moves and why it matters
Send a letter, start a conversation, win the listing
The combined platform will channel verified reviews, past agent performance and hyperlocal market insights into content that will help agents build their digital reputation
Your real estate budget isn't built for brute-force spending, Josh Ries writes. It rewards clarity, consistency and thoughtful execution
Finance expert Sofia Nadjibi, MBA, shares how real estate professionals can transform the downsizing experience for senior homeowners by blending empathy, strategy and smart financing
The market is poised for change. If you want to be part of what's ahead, take a page from John Maxwell's book 'Leadershift.' Lori Muller shows you how
Realtor.com has released Spotlight Listings, a new marketing tool that enables agents to drive additional traffic to their listings, and made a major update to lead-gen tool Local Expert
Cloze CEO Dan Foody reveals that 88% of conversations never enter the CRM and only about a third of CRM contacts have been touched in the past year
When equity grows more slowly, so does the seller pipeline, broker Josh Ries writes. For agents, that means more lead gen and longer timelines between transactions
Learn to quickly correspond, write property descriptions and create marketing collateral with these practical AI prompts for real estate from America Foy