What Google searches, Wrapped recaps and backlash trends revealed about trust, value and what actually works
Find out how this 30-year real estate veteran leverages her extensive experience and curiosity to stay focused on the future and to constantly redefine what it means to be an industry expert
Marketing expert Cara Tachibana walks your through her brokerage's marketing makeover and teaches you how a strategic brand approach drives growth and agent adoption
In real estate, attention is currency, Josh Ries writes. If you want to close more deals in 2026, you have to start by getting in front of more people
If you’re racing the calendar to get to the closing table before year-end, take a tip from these agents who are still working right up through New Year’s Eve
Real estate agents are high-trust targets. A compromised Instagram or Facebook account can turn into a fast-moving scam aimed at your sphere, your clients and your reputation
Opinion
Whether we like it or not, people don’t just want a service anymore, Josh Ries writes. They want alignment. They want to know what you stand for and what you're against
Many agents are scrambling to finish 2025 strong, but this simple educational campaign takes little time to prepare and yields year-long referrals, writes broker America Foy
Tom Toole leads a 50-agent team in Philadelphia. On this episode, he breaks down his 3 lead pillar system, how he increased sphere deals by 42% in one year and the tech stack running it all
In this week's Download: How will you shift your marketing if Google becomes the next dominant player in the online listings landscape?
As stressed consumers tune out pressure, Instagram's shareable Stories update allows for an effective way for agents to stay visible
Google remains the place consumers verify credibility, research agents and confirm trust before making contact for the first time, Jimmy Burgess writes
Opinion
Anthropologist Robin Dunbar introduced the idea that humans can maintain meaningful social relationships with only about 150 people. That's not enough to sustain a real estate business
Stop chasing that next 'magical' lead source, Josh Ries writes. Implement a lead-generation system that will sustain your business for the long haul
Instagram has announced shareable Stories, a new opportunity for agents to expand local reach, spark conversations and stay visible without posting more content, Alyssa Stalker writes
As the luxury brokerage continues to work on a comprehensive rebrand, it has welcomed back Natalie Passerini as chief marketing officer. Passerini joined after Stephanie Garbarini left the firm this week