When your systems, signage and service are dialed in, trust becomes traction
With the US housing market stagnant, many buyers are eyeing older homes for affordability and location, Andrew Reichek writes, but structural risks make due diligence essential
AI adoption in real estate is evolving fast, but its real progress comes from people — the agents, brokers and marketers shaping how the technology works with them
From fabricated photos to fake engagement, artificial intelligence is distorting what buyers and sellers see online — and putting authenticity at a premium
Many people might shut down or lash out after receiving abusive comments on social media, but Ryan Noonan says he's glad for the engagement and sees a way to grow from the experience
On this episode, VP of Brand and Product Marketing at Zillow, Beverly W. Jackson, provides a tactical, step-by-step guide for developing a personal brand, including selecting the right gear and platforms and using storytelling and lived experience to attract clients
SEO isn't dead, but generative engine optimization is changing the rules of engagement
Discover 7 expert-approved fall staging tricks to make your listings feel high-end, without spending big, Chris Pollinger writes. Smart, moody and tailored for today’s buyers
FlyAround is an update to Realtor.com listings, in partnership with TopHap and Google Maps, that provides low-altitude satellite views
Forget cookie-cutter content. Christian and Ashley Harris share a creative Halloween collab that shows how letting your personality shine can attract massive attention
The best agents in 2026 will blend innovation with authenticity, trainer Bernice Ross writes, using new tools to amplify rather than replace the human touch
Every holiday is an opportunity to remind people that you're not just a salesperson, Darryl Davis writes. You're a neighbor and, possibly, the hero they need now
Once you build structure into your process with the help of AI, you can focus on storytelling instead of logistics, Josh Ries writes
REA Group, owned by News Corp and a 20% stakeholder in Realtor.com, has acquired 3D tour technology company Planitar, echoing the 2024 sale of Matteport to Homes.com parent CoStar
The ability to make lead-gen phone calls allows real estate agents to pad their bottom line by avoiding the expense of paid leads, Carl Medford writes
In real estate, money is made on the front end rather than at the closing table, Josh Ries writes. Here's how to maximize the profit potential of your lead gen