Composite image for AI browser wars
As OpenAI and Microsoft launch dueling AI browsers, a new era of intelligent search begins — one that could change how buyers find homes and agents
by Jessi Healey Oct 25
generate real estate leads this fall
Every agent can use these under-$100 strategies this fall, from coach Darryl Davis, to spark new conversations, grow their business and fill their pipeline — fast
by Darryl Davis Oct 24
A picture of a man and a woman with their computers and spreadsheets all over the table to the backdrop of money to illustrate brokerage budget planning.
Chris Pollinger shares brokerage budget planning truths every real estate business must face to cut comfort, measure performance and prioritize profit
by Chris Pollinger Oct 23
Revive amps up AI capabilities in bet on renovation market
Revive’s model focuses on assisting listing agents and their clients with pre-sale renovations meant to increase market visibility and generate a return upon sale
by Craig C. Rowe Oct 22
spy on your real estate competitors
It's OK to spy on your real estate competitors, Josh Ries writes, not to copy what they do, but to understand how to differentiate your message
by Josh Ries Oct 22
A woman staring at a wall of cash with a downward arrow to symbolize recession tips for real estate agents.
Navigating a recession doesn't have to mean the end of your business. Darryl Davis offers tips to help you come out the other side stronger than ever
by Darryl Davis Oct 22
What Zillow’s Matterport fallout means for agents like you
Opinion
While Zillow and CoStar are fighting (again), broker Holly Brink writes, agents still have to market their listings. Here’s what this move means and what you should do now to protect your business
by Holly Brink Oct 22
AI changes that impact real estate
Real estate professionals who understand this AI shift and adapt their authority-building strategies accordingly will compound their visibility over time, Molly McKinley writes
by Molly McKinley Oct 21
HomeSmart and Lower partnering on marketing, tech and mortgages
The agreement comes on heels of Lower's acquisitions of Neat Labs and Movoto — and takes place as mortgage lenders look to real estate brokerages to win more homebuyers
by Matt Carter Oct 21
An image of someone googling something to represent Google Business Profile mistakes real estate agents often make.
Real Grader CEO Alex Montalenti talks to Troy Palmquist about the biggest (avoidable) mistakes real estate agents make when it comes to their online presence 
by Troy Palmquist Oct 20
A $20 bill on top of a laptop to exemplify how to fulfill your marketing needs with AI in 2025.
Using AI doesn’t have to be difficult or expensive, America Foy writes. Here’s how to start using ChatGPT, Google Gemini or Claude to shave hours off of your marketing efforts today
by America Foy Oct 20
A home in front of an Instagram background to symbolize Instagram for real estate agents.
Opinion
Agents might be tired of trends and algorithm shifts, but Instagram still sets the standard for connection, credibility and visibility, Alyssa Stalker writes
by Alyssa Stalker Oct 20
social media advice from Ryan Serhant
This week, Ryan Serhant and a lineup of content marketing stars teach you how to make the most of the power of social media to connect, educate and entertain your followers
by Christy Murdock Oct 20
real estate agent mistakes
Jimmy Burgess helps you avoid these real estate agent mistakes to survive the market and come out of it with more momentum, more listings and more confidence
by Jimmy Burgess Oct 19
Can you tell what's real anymore? How AI video is testing our trust
OpenAI’s Sora is redefining short-form video, forcing creators, brands and audiences to navigate a new era where synthetic content looks indistinguishable from reality
by Jessi Healey Oct 18
Zillow-ChatGPT, Compass-Anywhere, SCOTUS-REX: Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Oct 17