Think of branding as a cumulative effort, broker Nick Schlekeway writes, where each post, interaction and marketing campaign adds another layer to the image you’re building
Leverage past clients, drum up new business and show your value with these relationship-building strategies from luxury real estate agent Evan Roth
Century 21 said 'The Joy of Home' campaign reflects the moments that make homeownership worth it, despite the challenges today's homebuyers face
Chris Pollinger and designer Samantha Senia highlight top design trends for 2025 that shape luxury homes, including sustainable reclaimed wood tables and bold statement lounge chairs
The rebranding effort, a collaboration with Tiny Wins, includes a fresh visual identity, advanced technology tools and a renewed commitment to customer-focused service
Developing your personal brand, coach Darryl Davis writes, provides you with the opportunity to connect with your ideal client and convey your authenticity and expertise
While a systems reset might seem like a big undertaking, coach Darryl Davis writes, it’s also one of the most empowering moves you can make
If you want a positive review, writes mega-team leader Carl Medford, you need to earn it by far surpassing clients' expectations and communicating with them about the review process
Tune in to Inman Access, and learn how to transform long-form content into 18-20 bite-sized, high-impact pieces for your social media channels
Sponsoring a local sports team is about more than name recognition and mindshare, CEO Steve Kloetsch writes. It can provide tangible benefits via lead gen, recruitment and retention
Metaphors and analogies help you communicate with clarity, confidence and compassion, coach Darryl Davis writes, turning conversations into connections and objections into opportunities
You are the CEO of your own business, broker Zak Shellhammer writes. Prepare yourself with a business plan, clear goals and a positive and productive mindset
Opinion
Secret profits, deceitful acts or undisclosed compensation by Realtors could lead to action from multiple enforcement bodies, including NAR, MLSs and state regulators, Summer Goralik writes
Educate yourself on what each generation values most, seek to understand their unique needs, and then adjust your approach as needed, trainer Bernice Ross writes
Branding expert Stacey Ross Cohen offers tips for building a personal brand that gets your message across and positions you to dominate your market
Focusing on listings is the best way to flourish in the new year. Jimmy Burgess offers strategies to make it achievable