IDX reform
Opinion
Josh Ries examines why the system designed to help agents quietly handed control to third party portals, and how we can take it back
by Josh Ries Jan 8
niche marketing for real estate
While 70% of Realtors compete for the same listings, you could be the only agent in your market who truly understands the emotional complexities of the niche you serve, America Foy writes
by America Foy Jan 8
How one of California’s largest brokerages hit 90% retention without chasing headcount
‘We don’t build rosters. We build careers’: FirstTeam’s Michele Harrington and Lauren Henss break down how discipline, service and authenticity fuel their growth in a hype-heavy industry
brokerage recruiting framework
Recruiting expert Brett Jennings explains why brokerages that organize their value into a clear growth framework stand out in a crowded recruiting landscape
by Brett Jennings Jan 7
fair housing laws
Target marketing accelerates client acquisition, but only when personas are legally compliant, fair housing expert Dr. Lee Davenport writes
by Lee Davenport Jan 7
Actions that matter: Why being 'all in' still wins in an AI-driven industry
Success doesn't come from automation, CEO and coach Lori Muller writes. It's earned through every action, every relationship and every moment of authenticity
by Lori Muller Jan 7
referral marketing
You’re never speaking to just one person. You’re speaking to their entire unseen network, Jeff Sibel writes. Real estate rewards long-term relationships more than short-term commissions
by Jeff Sibel Jan 7
How this team leader closes 950 deals a year on cruise control
How do you lead a 70-agent team to 950 deals a year without burning out? In this episode, Matt Delhougne, shares the systems, structure and mindset behind his massive St. Louis team
signature candle for real estate agents
Troy Palmquist has used custom scented candles throughout his real estate career. Here’s why a private-label scent can become one of the most effective branding tools in an agent’s arsenal
by Troy Palmquist Jan 6
7 questions you MUST ask buyers before meeting in person
Qualify your buyer prospects up front with these proven questions to ensure you get your transaction to the closing table, Derek Carlson writes
by Derek Carlson Jan 6
Is AI working for you?
Christie's International Real Estate President Gavin Swartzman outlines 3 guiding principles that help brokers harness the power of AI to grow their value proposition and their business
by Gavin Swartzman Jan 6
running lean as an agent
Running a leaner real estate business isn’t about cutting corners, but rather, reducing friction, Kevelyn Guzman writes. Here are 6 ways to streamline in 2026
by Kevelyn Guzman Jan 6
mindset shifts
Step into the new year with clarity, confidence and a positive mindset, Amy Corr writes, and get ready to make 2026 your best year yet
by Amy Corr Jan 5
2026 business planning
Aligning your goals and implementing the changes you've identified can make all the difference as you move your business into 2026, Lori Muller writes
by Lori Muller Jan 5
set impossible goals
If 'same-old, same-old' isn't getting the results you want, maybe it's time to think bigger and set some impossible goals for yourself, Greg Hague writes
by Greg Hague Jan 5
real estate lead-gen lesson
As you seek to put together a lead-generation strategy, Josh Ries provides a starting point to help you determine who you're talking to
by Josh Ries Jan 5