Troy Palmquist writes that the agents who win next year won’t be the ones working hardest; they’ll be the ones working smartest with game-changing AI tools
The right brokerage leadership team will make or break next year, Julia Lashay Israel writes. Get the right partners in place early, and your goals become a launchpad
Holding real estate licenses in more than one state or market is trending in response to how clients’ lives have evolved since the pandemic, but it’s not for everyone, Kevelyn Guzman writes
Troy Palmquist talks to luxury real estate pros about why owning your platform, understanding SEO and using AI wisely is the new baseline for elite agents
Here's how broker-owner Marjorie Adam coaches agents to shift from 'turn-and-burn' tactics to intentional nurturing, smarter messaging and pricing that reflects today’s market realities
Agents who wait for listings to fall in their lap are going to starve, Verl Workman writes. Agents who execute? They’ll own their markets
While AI is no replacement for your expertise, seasoned agent and long-time coach America Foy says you can use it to simplify and explain critical information to clients
These 5 metrics give you a custom dashboard to plan smarter, grow faster and stop guessing, Josh Ries writes. Head into 2026 with a plan based on data, not hope
In this episode, Ricky Carruth details how he built a million-dollar business as an agent (and then lost it) before becoming one of the most-recognized influencers in real estate
Find your winning formula for a bigger, brighter 2026. Stay authentic and audience-focused while showcasing your unique expertise, branding and marketing expert Stacey Ross Cohen writes
Instagram rewards the people who adapt, experiment and show up consistently, Jimmy Burgess writes. Use it to create momentum in 2026
This season’s most effective campaigns lean on honesty, grounded storytelling and clear value — signals that real estate audiences want substance over spectacle, Jessi Healey writes
Opinion
As we step into the season of giving and gratitude, Lori Muller writes that it's a good time to reflect on all that the industry gives us, so we can give back to others
Coach Melanie Klein shares the growth journey of O'Connor Estates, a Brentwood, California, real estate team that's making waves for all the right reasons
The strategy for 2026 from Mauricio Umansky? Plan with precision, build brands that command attention, invest in relationships, and sharpen skills to create irreplaceable value
If pricing is the engine for selling a listing, Josh Ries writes, marketing is the steering wheel. Together, they keep the deal moving forward