race for attention in real estate
From Grammarly’s rebrand to TikTok’s red carpet and Starbucks’ merch meltdown, everyone’s fighting for attention. Here's what real estate agents can learn
by Jessi Healey Nov 8
Recession? Membership? Blessings? Inman Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Nov 7
open house strategies
When your systems, signage and service are dialed in, trust becomes traction
by Darryl Davis Nov 7
A picture of a man holding a digital lock in front of a digital background to signify deepfakes, AI slop and virtual staging.
Become a digitally literate consumer when you engage in protecting yourself and others from misinformation and lies, security expert Robert Siciliano writes
by Robert Siciliano Nov 6
Alison Melton
Find out how luxury broker Alison Melton traded skyscrapers for Spanish moss — and discovered that Southern charm might just be the new definition of luxury real estate
by Christy Murdock Nov 6
real estate brokerage leadership
Opinion
Leadership is not something you do once you get the title, Lori Muller writes. It’s something you do every single day in every environment you’re in
by Lori Muller Nov 6
end-of-year planning
End of year planning should be at the top of your to-do list now. Erica Ramus shares strategies to make it more effective and more impactful
by Erica Ramus Nov 6
An image of worried faces on money to symbolize commission anxiety.
Agents don't need more money, Verl Workman writes. They need more motivation and the confidence to achieve their professional goals in today's market
by Verl Workman Nov 6
morning routines and lead generation
Adaptability and a user-friendly morning routine help ensure you keep your focus and energy high, no matter what comes your way in a day, coach Darryl Davis writes
by Darryl Davis Nov 5
season of giving gratitude
When we live from a state of joy and gratitude, our world expands, coach Melanie Klein writes. Here's how to put those mindsets to work as we approach the year's end
by Melanie Klein Nov 5
real estate agent commissions rose
Opinion
Many expected commissions to fall after the 2024 NAR commission settlement, but data shows that average rates have actually ticked up slightly. Why?⁣
by Lee Davenport Nov 5
questions to ask before making a move
In a market obsessed with movement, Lauren Henss writes, the most powerful move you can make is knowing exactly what you want — before you make it
by Lauren Henss Nov 5
George Laughton
On this episode, George Laughton, founder of The Laughton Team, a top US team with 200 agents and $900M-plus in volume, unveils his Reverse Offer Playbook for saving canceled listings
kiss your way to productivity
Don't let the mundane suck up your time and energy, Carl Medford writes. Use the KISS method to improve your productivity and simplify your life
by Carl Medford Nov 4
walking away from a recruitment offer
While a recruitment offer may be flattering, this may not be the time to say yes, broker Erica Ramus writes. Here's how to walk away without burning bridges
by Erica Ramus Nov 4
person who made a mistake
You may feel like closing a deal signals the end of the process, Kevelyn Guzman writes, but the post-closing relationship is where reputation, referrals and repeat business are born
by Kevelyn Guzman Nov 4