Positioning is the specific promise you make to clients and the specific pain point you solve, Josh Ries writes. Effective positioning is essential for great follow-up, connection and marketing
Teams are not one size fits all, new contributor Ashlee Jankovich writes. Agent success is directly related to their role alignment rather than team model
AI isn't about replacing people, Kate Hulbert writes. It's about reducing friction, improving consistency and allowing your team to spend time on high-value work
Coach Darryl Davis writes that an effective farming plan for listing lead gen is essential for shortening the road from 'Who are you?' to 'How can you help me?'
Colby Culbertson left a cushy Zillow gig, jumped back into production and built one of Northern California’s top real estate teams — scaling from 6 to 175 agents in just 5 years
Transparency and fairness are essential in the face of increasing industry consolidation and the growth of private listing networks, indie CEO Dezireh Eyn writes
If your buyer clients keep stalling, ghosting or drifting, don't reach for better scripts, lead-gen expert Josh Ries writes. Reach for a better process
At its core, real estate hasn’t changed much at all, writes broker-owner Emily Askin. It’s still about showing up for people, building trust and staying connected long after the closing table
The debate around public vs. private listings is moving from dueling op-eds to the Washington statehouse with a new bill seeking to limit the practice
Opinion
When we lead with integrity and purpose, homeownership becomes more than a transaction, Julia Lashay Israel writes. It becomes a pathway to stability, dignity and possibility
Contributor Dr. Lee Davenport writes that real estate agents have a responsibility to answer Dr. King's 1967 rhetorical question, "Where do we go from here?" with action, not complacency
To build momentum in 2026, you will need to generate and convert more leads
How culture-first branding cuts through algorithmic sameness and content fatigue
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
Opinion
Real estate coach and contributor Darryl Davis says it’s time for agents to forget the noise and step up their integrity to define their career in the new year
Contributor Nikki Beauchamp writes that the way agents lead through market ups and downs sets the tone for meaningful professional relationships