Opinion
Partnering with MLSListings, Inc. of Northern California, the software company's consumer search app misses the mark on several fronts but mainly in its core purpose: consumer home search
by Craig C. Rowe Jun 12
Opinion
The Toronto-based photography and 3D tour provider puts a very slick, all-inclusive spin on getting everything you need to visually market listings — at an affordable price
by Craig C. Rowe Jun 5
Opinion
The small New York City brokerage has always been tech-focused, but growth and the need for more business efficiencies led to the development of Alfred, an in-house lead and marketing solution
by Craig C. Rowe May 29
Opinion
This software is ideal for those agents and teams that are already comfortable with being on camera but need a better way to organize the marketing and outreach efforts around video content
by Craig C. Rowe May 22
A matchmaking lead service that does a good job at overlapping buyers and sellers with the best agent, but it doesn't come cheap
by Craig C. Rowe May 15
Opinion
Quigler uses state law and NAR Code of Ethics deal practices to manage real estate transactions and buyer and seller communications. But is it a guarantee of regulatory perfection?
by Craig C. Rowe May 8
Opinion
When it dominates any conversation about how technology is changing the industry — in an era of amazing innovation — is the CRM really doing enough for real estate? As the de facto, must-have industry tech tool, it's time for true innovation
by Craig C. Rowe May 4
Opinion
With a number of photography and virtual showing experiences, TruPlace is showing it can compete with the top of the market. It only needs to enter more markets to gain a strong hold in the industry
by Craig C. Rowe Apr 24
Opinion
Made for the iPhone, Yaza automatically maps every place you record a video, making it an ideal technology for property tours and neighborhood marketing
by Craig C. Rowe Apr 17
Opinion
The president of a 200-agent boutique brokerage in Atlanta developed a solution for helping agents educate clients on the rise of iBuyers
by Craig C. Rowe Apr 10
Opinion
The on-demand marketing content provider debuted at Startup Alley two years ago and at ICNY20, revealed its newest feature, a slick, text-based social media content delivery service.
by Craig C. Rowe Apr 3
The design software with millions of users is now offering its sharp, creative marketing-asset design tool to the real estate industry, and there's nothing not to like about it.
by Craig C. Rowe Mar 27
Led in part by a Portland, Oregon-based Keller Williams agent, BrokerHive assigns tasks and pays agents to support their colleagues, helping new agents learn and top producers to keep producing
by Craig C. Rowe Mar 20
Gary Keller's declaration of becoming a tech company will never be technically correct, but in terms of offering agents smart tools to better their business, the company is delivering. The KW app is the latest proof.
by Craig C. Rowe Mar 13
The altruistic and agent-minded networking site was designed to give agents a 'safe space' for industry collaboration, but that very effort could hamper adoption. It will offer a free CRM, websites, and digital business cards
by Craig C. Rowe Mar 6
Phoenix-based but expanding to other Western cities, this practical, agent-focused website builder offers IDX websites, basic marketing and lead tracking tools
by Craig C. Rowe Feb 28