Opinion
OPINION: A year inside Real's Private Label program taught us a lot, but AI changed the math
Meta’s board struck a deal a day after Zuckerberg’s planned listing date
Prompts for neighborhood content, lead gen, objection handling, MLS descriptions and follow-up
Brokerages need to define where automation ends and human judgment owns decisions
Apple’s $299 display ships Nov. 13, with a smart lock and cameras close behind
Opinion
OPINION: Openness raises the standard for what a platform needs to provide
Are you ready if your clients ask to see your CRM notes on them?
The biggest threat to your pipeline isn't a chatbot
Instead of a new geographic farm, here's how to create an AI neighborhood
The key to using AI the right way? Keep humanity at the center of your process
You don't have to change your whole business overnight. Start with 1 task at a time
A recruiter's viral TikTok about iced coffee at job interviews has split viewers over unwritten rules
Ryan Serhant announced S.MPLE 2.0 on stage at Blueprint Wednesday
The share of agents who have never tried AI fell by more than a third in a year
What Muse, Siri and a fake Eminem song mean for agents navigating AI tools, data risks, new tech