In latest industry hook-up, Follow Up Boss and Rechat target industry power users
The companies' 2-way integration means data acted upon in one will be updated in the other. Users can also use Rechat’s tools to identify and contact existing FUB lists and leads
by Craig C. Rowe Dec 2
Santa and AI chatbot symbolize holiday marketing trends for real estate agents using ChatGPT and mobile tools.
From affiliate income to co-sourcing campaigns, Jessi Healey writes, here’s how to meet consumers where they click. Plus, tap into this year’s holiday trends to boost your 2026 business
by Jessi Healey Oct 11
Inman’s AI Awards nominations end Tuesday
The public nomination period for Inman’s AI Awards closes Sept. 30. Until then, all members of the Inman community are invited to nominate AI visionaries for consideration
by Inman Sep 4
Robot face symbolizing AI trust signals.
Traditional business development, measurable KPIs and consistent execution allow your real estate business to succeed in the age of AI, Molly McKinley writes
by Molly McKinley Aug 21
A silhouette of a person with a camera in front of a house to represent blockbuster listing videos.
Forget fancy cameras, Drew Thompson writes. Real estate videos that sell are about connection. This AI stack turns photos, your voice into an emotional engine that makes buyers need the keys
by Drew Thompson May 9
Lofty promises faster, smarter marketing with Bloom release
Marketing automation is becoming a common and powerful value contributor for agents and brokerages that want to shrink operations and create efficiencies with software
by Craig C. Rowe Apr 18
5 game-changing ways to harness AI for real estate marketing
Harnessing the power of AI in your marketing plan means you're arming yourself with a powerful ally that can help you navigate the complex world of real estate marketing with more clarity, precision, and insight.
by Chris Pollinger Jun 8
Handwritten direct mail and AI landing pages? Addressable is the answer: Tech Review
Opinion
A USPS report found that more than 70 percent of Gen X survey respondents feel mail is more personal than online digital communications. Forty-seven percent of millennial respondents said they took the action of visiting the website of a company sending them direct mail
by Craig C. Rowe Apr 27