The agents AI recommends are intentionally building trust, authority and relevance online
Subscribers saw 11x return on investment, CEO Andy Florance said
How platforms are adapting to where buyers go first — and what actually stops the scroll
New social, search and streaming features point to a more curated, controlled path to visibility
Attention is now rented, and authority is infrastructure, Molly McKinley and Lauren Henss write. That means instead of the attention economy, we are now operating in the trust economy
Firms winning in the AI age are intentionally choosing tools and strategies that directly support their position as the local authority, Chris Morrison writes
On this episode, RealScout’s Andrew Flachner and Anthony Sosso do a deep dive into the evolution of AI and break down what the future will look like for real estate
In a live event to media, customers and prospects, RealScout revealed a new AI-based home search aiming to help agents improve on what consumers find in popular search experiences
Troy Palmquist talks to luxury real estate pros about why owning your platform, understanding SEO and using AI wisely is the new baseline for elite agents
The combined platform will channel verified reviews, past agent performance and hyperlocal market insights into content that will help agents build their digital reputation
SEO isn't dead, but generative engine optimization is changing the rules of engagement
Optimize your online footprint for how AI recognizes and recommends professionals
In today’s world of AI search and brokerage M&A, trainer Bernice Ross writes, branding your business with your name or your brokerage isn’t enough. Here's what to do instead
The deal, which comes on the heels of its purchase of Folio parent company Amitree in 2024, aims to build on Inside Real Estate's consumer search, executives told Inman exclusively on Thursday
Operating in Beverly Hills' vaunted 90210 ZIP code, Distinct Concierge serves professional athletes and entertainers, an exclusive subset of the market that requires unique touchpoints