How to stand out from the AI marketing noise
Agents and brokers can make the most of the latest 'martech' tools by first identifying an area of expertise that they can build their brands on, then forging lifelong relationships with clients
by Matt Carter Jan 23
Top agents on AI: 'It's affordable leverage' you can't afford to ignore
Grab the opportunity, Carrie McCormick of Christie’s International Real Estate, Carrie Soave of eXp Realty and Karen Stone of Engel & Volkers told Inman Connect New York attendees
by Andrea V. Brambila Jan 23
Lofty's new AI Assistant reveals itself at Inman Connect
The AI interface allows more streamlined access to the tools agents and teams use to create marketing assets, nurture campaigns, generate evergreen blog content and even qualify leads
by Craig C. Rowe Jan 23
Train ChatGPT with client values for AI-powered content in 2024
Phil Stringer of AI Agent Academy told ICNY attendees to provide the AI chatbot with specific prompts that reflect the perceived value of their clients to gain back time in 2024
by Lillian Dickerson Jan 23
Too much too soon? AI is now 'nearly ubiquitous' in real estate
As many as 80% of agents are using AI to do things like write listing descriptions, but real estate leaders also have concerns about 'guardrails' for the tech
by Jim Dalrymple II Jan 18
9 must-do moves to dodge the agent exodus
If you want to be a top-performing agent in 2024 — one who stays for the long haul — prioritize skill development to best adapt to the changing market, coach Darryl Davis writes
by Darryl Davis Jan 16
2023 Was About Using AI. 2024 Is About Using It Better: Mosaik CEO
Ahead of Inman Connect New York 2024, Mosaik founder and CEO Sheila Reddy talks about the future of artificial intelligence and how it can revolutionize the agent experience
by Marian McPherson Jan 16
8 main takeaways from Sotheby's 2024 Luxury Outlook Report
Sustainability, global policy and technology are some of the biggest luxury topics going into 2024, according to the new report. CMO Bradley Nelson shared his insights with Inman
by Lillian Dickerson Jan 12
Real estate's AI boom is behind the curve on lead generation: Triple-I
More than 30 proptech leaders who responded to the Inman Intel Index monthly sentiment survey signaled the areas where they believe artificial intelligence will most change real estate in 2024
by Daniel Houston Jan 10
Prompt like a pro with ChatGPT, and you'll get unparalleled output
Rajeev Sajja and Jimmy Burgess offer a 4-step formula for making your ChatGPT input the best it can be, so you get the results you really want
by Jimmy Burgess Jan 5
How well do you remember 2023's biggest real estate stories?
Scandals, lawsuits, technology and more dominated the headlines in what turned out to be one of real estate's most eventful years in recent memory
by Jim Dalrymple II Dec 29
Reorzo's location marketing solution needs to find itself first: Tech Review
Reorzo integrates with Wordpress to deliver an AI chatbot, location-specific marketing reports and web pages
by Craig C. Rowe Dec 29
Will Perisphere and other AI-fueled startups pilfer clients from agents?
Opinion
Perisphere uses an onboard computer vision solution and 0% commission model to help consumers self-direct transactions, using consumer sentiment against agents to sell the tool
by Craig C. Rowe Dec 26
After a big 2023, make no mistake: Artificial intelligence is here to stay
A year after ChatGPT burst onto the scene, real estate professionals told Inman that AI and AI-backed companies are on the way to becoming a baked-in part of the modern real estate business
by Jim Dalrymple II Dec 26
Colleen's AI property management solution automates rent collection
Colleen’s suite of products addresses a range of needs for managers in the multifamily space, including lease renewal engagement, rent submission and other lease term milestones
by Craig C. Rowe Dec 21