Don't overcomplicate it! 20+ tips for mastering essential marketing tech with ease
Don't get bogged down with reinventing the wheel when it comes to marketing and communication. Take advantage of these straightforward tech tools to simplify your routine
by Rachael Hite Aug 26
DropOffer launches off-market buying solution in 6 new markets
DropOffer's app provides data on existing homes for agents and buyers to leverage when approaching off-market sellers and it gives buyers an alternative to what's on the open market
by Craig C. Rowe Aug 16
Newly launched Pairadime is betting on the future being fractional: Tech Review
Opinion
The company has worked with legal professionals, agents and done the research to become a valuable partner to the industry on what could very well become the best new way to own property
by Craig C. Rowe May 20
Team of rivals: Zillow and Redfin partner to syndicate 3D Home tours
Listing agents using Zillow 3D Home tours no longer have to manually add their tours to Redfin. This is the second partnership between the 2 real estate search portal rivals since 2019
by Marian McPherson May 18
10 apps to make keeping your finances in check a breeze  
Opinion
These apps can be game-changers, making your business finances streamlined, organized and even a little fun
by James Harris AND David Parnes May 7
Ember's app for buyers reflects its approach to simplifying co-ownership: Tech Review
Opinion
Agents who work with luxury buyers seeking to secure a share of an Ember home should be aware of how this unique purchasing model operates
by Craig C. Rowe May 6
Work with first-time buyers? Turn them on to Gravy, a down payment savings app
Real estate agents who work with first-time buyers or who use buyer education seminars as marketing tactics could deftly leverage this app to stay connected to participants
by Craig C. Rowe Mar 4
Rental tour app Showdigs aims for US expansion with $7.4M round
The apartment tours and tenant showings startup will leverage the funds for national expansion, which will include hiring and new agent partners. To date, Showdigs has raised $10M
by Craig C. Rowe Feb 15
Can collaborative app Zenlist weaken the MLS grip on search? Tech Review
Opinion
Zenlist is unique in that, within certain markets, it combines local public property feeds with pre-market with private listings and when available, in-office exclusives
by Craig C. Rowe Jan 21
11 alternatives to ShowingTime: new apps to manage home showings
2021's legacy to proptech will be a major jump in the number of technology products developed to help agents show homes
by Craig C. Rowe Dec 30
DirectOffer brings new ideas to consumer search and listing marketing: Tech Review
DirectOffer took a common concept in sales (showing the competitive landscape) and found a unique way to put it in front of the market
by Craig C. Rowe Dec 13
Transaction management app Mevi eases clients’ document overload: Tech Review
Opinion
What helps Mevi standout is the ease of use its document tech offers buyers and sellers. The app has documents coded for Louisiana, Oklahoma, Minnesota, Wisconsin, Utah and Texas, in addition to its home state of Colorado
by Craig C. Rowe Dec 6
Engage more leads with top-of-funnel Aiva: Tech Review
Opinion
We all know way too much time is spent trying to qualify ghosts. Thankfully, that is why this category of software exists, and more agents should find a way to leverage technology to win online business
by Craig C. Rowe Dec 2
Video marketing gets new entry in affordable, versatile REVideos app: Tech Review
Opinion
There's a free version of REVideos, which should offer most users plenty of what they need. Or you can make in-app purchases per video to have your images automatically edited, to add more calls to action and a follow-up form
by Craig C. Rowe Nov 19
Is HomeSmart's tech worth the switch? A look at its client-first app: Tech Review
Opinion
The team at HomeSmart makes it a priority to stay on top of what the HomeSnaps and Zillows of the world are up to, as should any savvy proptech team trying to know what consumers are looking for
by Craig C. Rowe Nov 12