Real estate marketing 2.0 seeks to double down on attention economy
New entrants, including Métier Maison and Luxboro, are deploying AI and other technology tools to enhance marketing content and videos amid a challenging time for the housing market
by Lillian Dickerson May 22
Yes, another social media panel — because it's important for business
Angel Nicolas, Tiffany McQuaid and Jonathan Vega's different approaches to the marketing tactic show there's no one-size-fits-all approach when it comes to finding success through social media
by Lillian Dickerson May 21
Realogics Sotheby's Realty partners with AI startup Realtie
As Washington cities undergo upzoning this year, timing of the firm's partnership with the AI platform that can predict seller readiness and identify areas for redevelopment couldn't be better
by Lillian Dickerson Mar 21
6 new technologies shaping the future of residential development
'Thesis Driven' editor Brad Hargreaves shared how emerging tech in home equity, AI, ADUs, property development, off-the-grid living and driverless cars will impact residential development
by Lillian Dickerson Jan 23
Brad Inman proclaims real estate agents 'champions of the world'
Following a tough year of commission lawsuits and a challenging housing market, the Inman founder reminded real estate professionals Thursday that they are survivors poised for a rebirth
by Lillian Dickerson Jan 23
Anywhere Brands' Sue Yannaccone aims to get 'back to action' in 2025
The Anywhere Brands president and CEO told Inman ahead of her January ICNY appearance that it's time for agents to move past the upheaval of 2024 and raise the bar for a new era in real estate
EXp posts modest revenue gain, reaching $1.2B in 3rd quarter
The virtual brokerage grappled with losses as it paid out its settlement in antitrust commission lawsuits and increased agent losses in a bid to offload less productive agents from the platform
Tesla rented their listing — then used it to debut its humanoid robot
Jason Peteler of Revel Real Estate and Matthew Yim of Coldwell Banker only knew at first that an EV company had rented their listing for a few days as a filming location, with the details a mystery
by Lillian Dickerson Oct 21
DOJ's data sharing statement has implications for MLSs, associations
The statement regarding a lawsuit against pork producers notes that the sharing of information among competitors could violate antitrust law 'even without proof of an agreement to fix prices'
by Lillian Dickerson Oct 16
With AI, real estate is now a 'game of attention,' Serhant says
AI has changed the nature of competition within the industry, Serhant said at the CNBC Evolve AI Opportunity Summit, making relationship skills even more important
SERHANT. rolls out S.MPLE workflow platform to all agents
The platform, which Serhant likened to 'Instacart for salespeople,' allows agents to request 18 workflows. The tool begins completing requests within minutes with human advisor oversight
by Lillian Dickerson Sep 23
Sidekick, OneKey MLS agree to new tech partnership
Spun out of a tech-forward indy brokerage, Sidekick is making inroads via MLS to spread the power of artificial intelligence as a daily work tool
by Craig C. Rowe Jul 22
Keller Williams launches AI-powered assistant, KWIQ
The interactive chatbot draws on Keller Williams' proprietary models, systems, books and training resources to answer agents' questions and assist with content creation
The freshest business trends agents need to recognize in 2024
The business of real estate is evolving at an ever-escalating pace. Identify and act on emerging trends, Jimmy Burgess writes, and separate yourself from your competition like never before
by Jimmy Burgess May 10
Inman's 2024 Global Real Estate Influencers revealed
Broker and reality television star Ryan Serhant headlines an all-star roster of the industry's most compelling voices for the second-annual Inman Global Real Estate Influencers program
by Lillian Dickerson Feb 15