Rick Guerrero and Brandon Brotsky discuss how a consistent personal branding strategy helped generate roughly $50M in annual loan production directly from social media relationships
Instagram has announced shareable Stories, a new opportunity for agents to expand local reach, spark conversations and stay visible without posting more content, Alyssa Stalker writes
In the first of a two-part exclusive interview with Inman, a general in the portal wars breaks down what the public (and the media) get wrong about the leading residential search platforms
Your voice is your brand, CEO Stacey Ross Cohen writes. Let it be heard when you make real estate podcasting part of a compelling content marketing strategy
Opinion
Agents might be tired of trends and algorithm shifts, but Instagram still sets the standard for connection, credibility and visibility, Alyssa Stalker writes
The TikTok Oracle deal and the rise of meme culture highlight how control of platforms shapes not just marketing, but the way audiences see the world
We're all fighting to get our brand voices heard in today's crowded marketplace, Kyle Basila writes. Here are the factors that could be impeding your communication
Angel Nicolas, Tiffany McQuaid and Jonathan Vega's different approaches to the marketing tactic show there's no one-size-fits-all approach when it comes to finding success through social media
At Inman Connect Las Vegas, branding experts Kevin Knight, Sydney Miller, Griff O'Brien and Elias Astuto said strong values, authenticity and substance are key to creating unforgettable brands
Enhance, optimize and fine-tune your online presence by using this social media refresh checklist for real estate from Inman's Christy Murdock
Opinion
Make your listings do the heavy lifting when it comes to creating content. Ryan Serhant explains how to create nine pieces of content from one listing that helps you sell homes
We rounded up seasoned Inman Connect speakers for their best advice. May their tips, tricks and mishaps help you hone your public speaking skills