The easiest way to improve business and mental health in 2019
As more studies reveal the harmful effects of screen time, real estate professionals should focus on real-life experiences rather than digital ones
by Bernice Ross Dec 26
3 scripts for handling the ever-popular pricing objection
Don't get caught off guard by your client's worries and doubts — respond to them
by Bernice Ross Dec 17
A man giving a presentation
If the sellers insist on interviewing other agents, have them put your competitors to the test — they won’t beat your response time, marketing plan and tech approach
by Bernice Ross Dec 10
3 tips for crushing the 'Monopoly for Millennials' mentality
Agents need to revamp their strategy when it comes to the largest homebuyer segment — think financing, influencing and creative marketing
by Troy Palmquist Dec 4
11 tips to beat the stress and fall into a happier holiday season
How laughter can turn your stress into bliss so your holiday season is relaxed and enjoyable
by Bernice Ross Dec 3
What's the craziest real estate showing story you've ever heard?
Melanie Hurwitz holds the heavy-weight most-bizarre showing belt in my opinion. Here's why
by Bernice Ross Nov 26
8 customer service rules every agent should live by
Be proactive in warning your clients about the risks and pitfalls, do your best to clean up messes as they occur, seek feedback, and take action quickly
by Bernice Ross Nov 19
Homeowner couple in front of sold house
Get them off the fence immediately — before interest rates sneak up on them
by Bernice Ross Nov 12
5 strategies for jumping ahead of the new market
Here's how to cope if prices start to soften in your area
by Bernice Ross Nov 5
Knock on wood: 5 superstitions that make or break a deal
Whether it's knocking on wood, avoiding black cats, planting a St. Joseph statue upside down or purifying a home with sage, clients frequently adhere to beliefs that might seem puzzling
by Bernice Ross Oct 29
21 signs it’s time to fire that annoying client
How to know when it's time to send your clients packing
by Bernice Ross Oct 22
Avoid the he-said, she-said. Protect your business from client conflict
It's important to protect yourself from exposure to arbitration, litigation and even mixed-up memories. Here's how to best protect your business
by Bernice Ross Oct 15
Money dollars falling from sky
If you’re willing to get creative and stay focused over the holidays, you’ll reap the rewards
by Bernice Ross Oct 8
What today's ultra-luxury buyers want might surprise you
Many luxury agents opt to show their clients the most luxurious properties in their price range, but that might not be what today’s ultra-luxury buyer wants
by Bernice Ross Oct 1
Win all of your listing appointments without breaking your budget
If you want to knock out your competitors, experiment with some of these tools — and stay within your budget
by Bernice Ross Sep 24