Are you making these embarrassing print marketing mistakes?

Keep it classy, smart, attractive and honest, and you might end up face-to-face with a prospect

Do you regularly use snail mail print marketing? When used properly, it can be a powerful lead generator — but use it incorrectly, and you and your marketing piece end up in the garbage. Here’s an analysis of what several agents did right, as well as where they got it really wrong, with their marketing methods.