Top 24 advice, opinion articles of 2024, according to Inman readers
Through all of the commission suits and settlements, Inman contributors focused on providing tangible takeaways and critical insights. Here are the top 24 contributed articles of 2024
by Dani Vanderboegh Dec 29
12 ways to reduce stress and chaos and stay on track in 2025
Frustrated by the challenges of 2024 and finding it hard to get geared up for 2025? Bernice Ross offers a dozen strategies to help get your attitude and your business back on track
by Bernice Ross Dec 14
7 ways to improve body language, negotiation, communication
Jamie Miller shares verbal and non-verbal communication techniques with trainer Bernice Ross that are designed to inform, inspire and create connections with clients
by Bernice Ross Dec 10
Nailed it! 7 pricing strategies to help you avoid costly listing pitfalls
Focusing on absorption rates, tier pricing and specific neighborhood trends allows you to price your listings more accurately, trainer Bernice Ross writes
by Bernice Ross Dec 6
About to expire? How to hit reset on stale listings (and salty sellers)
Hit the refresh button with your sellers, and build buzz around the property before it expires
by Bernice Ross Dec 4
An image of a man in a suit balancing over a bear trap to represent costly business traps real estate agents fall into.
Building a real estate business? Trainer Bernice Ross outlines a dozen costly business traps real estate agents fall into and how you can avoid their expensive mistakes
by Bernice Ross Nov 29
10 ways to create marketing buzz for your real estate brand
From direct mail to elevated service standards, these strategies from trainer Bernice Ross are guaranteed to get people talking about you for all the right reasons
by Bernice Ross Nov 26
7 ways to increase your happiness this Thanksgiving
Happiness is rooted in gratitude, which makes Thanksgiving a particularly appropriate time to focus on how to cultivate it, trainer Bernice Ross writes
by Bernice Ross Nov 23
How Realtors can help heal the post-election divide
Bringing the focus back to the local level isn't just good for your real estate business, trainer Bernice Ross writes. It's good for healing the political divisions exacerbated by this year's election
by Bernice Ross Nov 12
The agent’s guide to working with every generation
Educate yourself on what each generation values most, seek to understand their unique needs, and then adjust your approach as needed, trainer Bernice Ross writes
by Bernice Ross Nov 9
Lead quality, Facebook behind latest REDX release
The latest iteration introduces customizable ad templates and an easier, more direct connection to Facebook accounts so campaigns can be created and launched in less time
by Craig C. Rowe Nov 5
Deadly short-term touring agreement minefields for agents
Trainer Bernice Ross looks at temporary touring agreements, such as Zillow's, and how they can undermine the interests of clients, agents and brokerages
by Bernice Ross Oct 30
Treat yourself to leads using these Halloween Instagram tricks
From hashtags to hauntingly good event marketing, trainer Bernice Ross shares ways to capture the Halloween hijinks in your market and share them on Instagram to give your business a boost
by Bernice Ross Oct 23
Are you suffering from election anxiety?
This year's presidential election has people totally stressed out. Trainer Bernice Ross offers strategies for releasing your anxiety and getting back to business
by Bernice Ross Oct 21
How to defuse explosive real estate situations
Conflict with clients and colleagues is stressful, Bernice Ross writes. Find out how to respond to and deal with that stress so that it doesn't take a toll on you or your transactions
by Bernice Ross Oct 18