Why floor plans are a real estate agent's next big opportunity
Opinion
Transitioning from a nice-to-have marketing tool to a must-have closer, floor plans are having a moment, driven by widespread pandemic-era adoption
by Brian Balduf Aug 3
Zillow ordered to pay VHT $2M as listing photo saga concludes
A legal saga that began more than 6 years ago may have finally ended after a judge in Seattle concluded that Zillow must pay photography company VHT Studios for copyright infringement
by Andrea V. Brambila Jan 28
VHT acquires TourFactory, partners with parent Collabra
VHT and TourFactory both provide photography services geared to the real estate industry. They believe the new deal will create the largest network of its kind in the US
by Jim Dalrymple II Dec 2
Court orders new trial in Zillow-VHT listing photo saga
After nearly 6 years, court will decide whether real estate behemoth willfully infringed on thousands of photos
Appeals court knocks down $4M verdict against Zillow
Listing feed agreements with agents, brokers and MLSs help Zillow beat 'willful' copyright infringement claim
by Andrea V. Brambila Mar 21
VHT Studios buys Florida competitor, Inviso USA
The acquisition pools the resources of the two largest real estate-focused photographer networks in the Sunshine State
by Gill South May 2
Zillow Group and photography firm VHT taking battle to higher court
Rights to property photos have been the target of heightened scrutiny in recent years
by Andrea V. Brambila Jul 19
How virtual staging sells properties stuck on the market
A digital reimagining of two long-ignored properties helped a Miami agent attract online interest
by Gill South Jun 8
VHT rival PlanOmatic changes photo copyright terms after Zillow lawsuit
The firm's new policy will allow brokers to use photos 'how they see fit'
by Andrea V. Brambila Feb 27
10 tips before entering the drone zone
When the FAA changes its regulations, here's what you'll need to know
by Brian Balduf Aug 25
VHT Studios offers aerial drone photography for real estate listings
VHT Studios now has drone videographers on staff
by Kimberley Sirk Mar 14
How to get that awe-inspiring listing photo
Catching a home in its best light with real estate photography’s tricks of the trade
by Brian Balduf Feb 15
The 'Mad Men' guide to marketing your business
Agents can combine Don Draper’s 1960s marketing savvy with cutting-edge technology for a best-selling approach
by Brian Balduf Jun 15
Brokers, beware: Online listing agreement could carry hidden consequences
Why copyrights and licensing matter in the shifting online landscape
by Brian Balduf Mar 30