5 tips for sending the perfect holiday cards on a budget
There's plenty of time to get holiday cards sent out, even if your marketing budget is almost spent. Here's how to send cards without breaking the bank
by Christy Murdock Dec 5
Writing your agent bio? 13 tips to help you stand out
Every agent needs a great bio for client research, but crafting one can be tough, especially if you're a new agent. If you're unsure where to start, here are some tips and examples to help
by Christy Murdock Jul 24
How to give your clients the best advice and information
Your clients rely on you for reliable, accurate information. Here are some things to consider before you act on or pass along something you’ve heard or read
by Christy Murdock Jul 20
First year in real estate? New agent expenses to budget for
Here’s a month-by-month breakdown of what to expect your first year in real estate
by Christy Murdock Jul 17
7 listing description mistakes you're probably making
Your ho-hum property descriptions might be undermining your marketing. Avoid these common mistakes to make your next description pop
by Christy Murdock Jul 13
PLAN: A 1-year marketing calendar for brand new agents
As a newbie with little experience, whipping up a robust marketing plan can feel like an impossible task. Here is a month-by-month breakdown to get you through your first year in real estate
by Christy Murdock Jul 10
Lesson Learned: Be prepared to go with the flow
Find out how UK native and Florida broker-owner Simon Isaacs learned to expect the unexpected
by Christy Murdock May 24
Lesson Learned: Patience pays off
Find out why Compass agent Yorgos Tsibiridis believes that waiting for the perfect fit is essential for happy clients
by Christy Murdock May 17
How not to lose your real estate license: Inman Handbook
Creating a fair, equitable and honest professional environment is everyone’s responsibility. It's the foundation for bringing trustworthiness back to the industry
by Christy Murdock May 10
The buyer's agent who padlocked the gate: Stories from the wild world of real estate
Have you heard the latest boots-on-the-ground, can-you-believe-it story? Here are some of the most unusual and bizarre tales from this highly active spring market
by Christy Murdock Apr 30
What’s Next? Top design trends to expect post-pandemic
As we look ahead to the world post-pandemic, here are the trends that experts, agents and designers are seeing in home design and decor
by Christy Murdock Apr 30
How to manage the impact of COVID-19 on your organization
Forget business as usual. Get in touch with the realities of the present moment to develop deeper relationships with your team and your clients
Lesson Learned: Reserve your judgement
Find out how this powerhouse New York agent learned that you can’t always tell where that next multimillion dollar deal is coming from
by Christy Murdock Mar 15
Thinking of making seniors your niche? Here's 5 tips from experts
The industry’s best SRES professionals weigh in on the challenges — and rewards — of working with this often overlooked demographic
by Christy Murdock Mar 7
Direct mail marketing isn't dead! Here's how to do it right
Statistics show that this old-school marketing strategy is coming back in a big way. Find out why — and how to implement it — from 2 of the industry’s biggest names
by Christy Murdock Feb 28