AI and real estate
What happens if we replace agents with something that was never designed to fulfill that role?
by Lori Muller Apr 11
Darryl Davis diamond
Opinion
Coach Darryl Davis offers words of wisdom to veteran real estate agents
by Darryl Davis Mar 18
Should real estate agents have tattoos? The pros weigh in
Austin Victoria of 'Selling the OC' talks about balancing personal expression and professionalism in an industry that is rapidly evolving
by Lillian Dickerson Nov 11
A woman in PJs in her bed pulling off a sleep mask to signify how top real estate agents start the day.
The first hour can set the tone for how an agent leads, serves and wins, Kevelyn Guzman writes, especially in markets that feel uncertain or unpredictable
by Kevelyn Guzman Oct 15
A twinning image of real estate paperwork, one bland and the other colorful, to illustrate a brand transition playbook.
Inman’s Christy Murdock and branding and PR expert Stacey Ross Cohen share the strategy behind transitioning your brand for maximum impact
A picture of a woman and a checklist over a cloudy sky with the list being checked off to represent the woman's 8-step buyer plan: buyer intake plan, commission conversation, buyer home financing process, Education Day, guiding first-time buyers during home inspection, escrow process
When you have a buyer-focused transaction management system, you don’t skip the steps that matter most, Cassie Walker Johnson writes as she wraps up her 8-step plan
AI for real estate
After a painful conversation with potential sellers, learn how broker Josh Ries renewed his commitment to personal communication
by Josh Ries Sep 8
Funny business: Why humor is the unsung hero of real estate survival
Coach Darryl Davis gives you permission to lighten up, enjoy yourself and have more fun in your real estate business
by Darryl Davis Jul 4
5 things your clients won’t tell you (but you should know)
From budget to competing buyer's agents, Darryl Davis looks at the unsaid things that can cloud a client relationship, so you can communicate more clearly
by Darryl Davis May 13
Turn a 'no' into a 'yes': Negotiation techniques for experienced agents
When you lead negotiations with skill and confidence, your clients feel empowered — and they’ll reward you with loyalty, referrals and long-term success, Mauricio Umansky writes
by Mauricio Umansky Apr 23
Why raising your EQ, or emotional intelligence, is a must
Enhancing your emotional intelligence isn't just about becoming a better professional, coach Darryl Davis writes; it’s about evolving into a more effective and understanding human being
by Darryl Davis Nov 29
12 key steps for creating confident and effective buyer consultations
With buyer-broker agreements now standard operating procedure, team leader Carl Medford writes, a mandatory buyer consultation should be standard practice for any buyer’s agent
by Carl Medford Sep 24
11 things great real estate agents know before they show a home
Jimmy Burgess offers the insight you need to prove your value as you serve buyer clients. Here are the 11 things exceptional buyer’s agents know before showing a property
by Jimmy Burgess Jul 26
Lesson Learned: Listen more than you speak
Find out how Jersey City real estate professional Diana Sutherlin puts her background in acting and marketing to work to improve client relationships
by Christy Murdock Oct 24
Win or lose, how to manage your client’s expectations
Opinion
The complexity of the current real estate market means that client relationships can sour quickly. That's why it's vital to set appropriate expectations upfront
by Jenny Usaj May 4