Bright MLS names Realtor.com veteran Amit Kulkarni as new CMO
Kulkarni begins Monday as Bright's new chief marketing officer. He joins the 100,000-subscriber multiple listing service after 11 years at Realtor.com, where he led its brand and creative team
by Andrea V. Brambila Mar 16
Clients expect a tech-savvy agent: EXp chief marketing officer
EXp Chief Marketing Officer Courtney Chakarun explains how the cloud-based brokerage navigated a visual rebrand, international expansion and more during the pandemic
by Daniel Houston Sep 16
Realogy Expansion Brands CMO: Don't fall for this marketing trap
Realogy's Jennifer Marchetti on what it's like juggling two brands, what she does as a CMO all day and how her job is similar to that of a fortuneteller
From startup to powerhouse brokerage: How Compass built its brand
Matt Spangler, one of Compass' longest tenured employees, spoke with Inman about meeting big expectations and why he wishes the company's detractors would talk to its agents
by Patrick Kearns Sep 22
Rick Sharga named executive VP of marketing at RealtyTrac
The appointment marks a return to RealtyTrac for Sharga who previously served as senior vice president of the foreclosure listings and search portal from 2004 to 2011
Century 21 unveils 'big, bold, ambitious' rebrand
Overhaul led by CEO Nick Bailey is emblematic of the legacy franchisor's fight to stay relevant
by Gill South Mar 1
Luxury millennial consumers will buy soon: Here's what they want
Those just breaking into the high-end tier seek recognition of their individuality and good storytelling from their agents
by Gill South May 23
Century 21 marketing guru Bev Thorne moves on
Realtor.com operator Move also losing its chief marketing officer
by Paul Hagey Sep 16
Trulia gears up for $45M national marketing campaign, names first CMO
Rival Zillow to up marketing spend to $65M this year
by Paul Hagey Feb 14