Proven real estate lead generation strategies that work now
Real estate doesn't lack lead gen options, Jimmy Burgess writes. It lacks execution. He provides a wealth of resources and the strategies you need to implement them
by Jimmy Burgess Mar 21
New app CMAsnap partners with Doorify MLS
The last few years have seen a number of software companies emerge to automate the CMA process and apply sophisticated, real-time market data and analytics
by Craig C. Rowe Jan 28
About to expire? How to hit reset on stale listings (and salty sellers)
Hit the refresh button with your sellers, and build buzz around the property before it expires
by Bernice Ross Dec 4
Revive's AI-fueled 'Neighborhood Report' vows precise home values
The pre-sale renovation company's latest use of artificial intelligence could reduce subjectivity the next time a real estate agent prices a home or advises a client, Revive executives said Tuesday
by Craig C. Rowe May 14
Here's how to avoid the most-dreaded new agent question
How long have you been an agent? Author and trainer Bernice Ross offers simple strategies to tackle this question and turn seller leads into signed listings
by Bernice Ross Feb 21
5 tips for nurturing hesitant buyers who can't quite commit
Today's market can present an intimidating challenge to hopeful buyers and sellers. Mauricio Umansky shares strategies to educate and reassure them so they can get their needs met
by Mauricio Umansky Oct 12
A 6- to 24-month nurture-to-conversion plan for your leads
The work doesn't end once you have a lead. Darryl Davis explains how to turn that possibility into profitability with a month-by-month conversion plan
by Darryl Davis Mar 30
23 video content ideas every agent should be making right now
Whether you're aiming to elevate your video content or shooting your first one, these ideas will help you reach more prospects, establish you as a local authority and spark your creativity
by Jimmy Burgess Jan 19
9 non-salesy reasons to reach out to your database in 2025
A service-oriented approach leaves you and your clients feeling better about every interaction. Coach Darryl Davis offers 9 strategies for reaching out in a positive, authentic way
by Darryl Davis Sep 12
Strategy first — then technology, proptech leaders emphasize at ICNY
'Too many agents — and too many brokers, quite honestly — will go buy the next shiny thing without thinking about the strategy,' Homegenius executive Jose Perez said at ICNY Wednesday
by Craig C. Rowe Apr 21
Advice to ignore! 6 tips newbies should skip right now
Opinion
New agents are given plenty of advice when they're starting out, but is it all really true? There are better ways to build a business than those old-fashioned methods
by Darryl Davis Apr 18
It’s time to ditch mortgage lending’s outdated appraisal model
Opinion
It’s time for the mortgage lending industry to move to an AVM-based appraisal model. There is too much room for error, especially in today's super-fast-paced market
by Bernice Ross Mar 31
7 daily activities that keep leads and referrals coming
Opinion
Your business is built on the habits and activities you cultivate daily. Take on the day with this curated collection of game-changing, value-added tasks
by Jimmy Burgess Mar 25
Is a CMA an appraisal? Contrary to popular belief — it is
Opinion
The current widespread misuse of the word 'appraisal' may not uproot long-established mores, but everyone should raise their antenna a bit if they're attempting to suggest a CMA is not an appraisal
by Robert Sawyer Jul 9
55 real estate terms you better know in this market
Brand new agent or an industry veteran, there are some words and phrases that frequently crop up. We've chosen 55 terms to create an easy-to-use glossary you'll return to again and again