The chief marketing officers for eXp Realty, Brown Harris Stevens and CoStar Marketplace share why sales metrics don't resonate with today's consumers and what agents can do instead
Titled 'Perfect Strangers,' the commercial is part of Broward, Palm Beaches & St. Lucie Realtors' stated goal of changing how consumers think of real estate agents
Ready to transform the way you communicate your value to clients? Marketing expert Marci James helps you reshape the relationship through clear communication and exceptional results
ChatGPT answered questions about the value a real estate agent has and about how real estate commissions work. Do you agree with its answers?
Harney founded Keeping Current Matters in 2007 to help agents and homeowners prepare to navigate the coming financial crisis
Troy Palmquist of eXp talks with bi-coastal broker and Inman contributor Cara Ameer about the lessons she's learned and what she'd share with agents now
Gravy’s core competency is in financial literacy and resources for renters, anchored by a loyalty program that sets aside a percentage of users' monthly rent payment for future homeownership
Opinion
When clients latch onto 'facts' they’ve heard, it can be especially frustrating for agents to detangle, debug and find the way forward. Here's how to combat today's biggest myths
Agents should make their intentions and expectations crystal clear