Focus on being helpful, real and a little bit creative in your social media content, Kate Hulbert writes, and the engagement (and leads) will follow
Focus on becoming the first person people think of when they think of your city, Jimmy Burgess writes, and your business will explode
Unpack the latest platform shifts, viral trends and cultural cues — from direct-to-source buying to travel-driven storytelling and meme-powered marketing
New Inman contributor and marketing strategist Alyssa Stalker offers great ideas for stepping up your spring content marketing and drawing in buyers and sellers
From TikTok uncertainty to Snapchat’s joy-driven ad strategy, Jessi Healey unpacks how platforms are reshaping visibility, engagement and emotional connection
If you wish to elevate your real estate business, do as Chavarria does, Rick Guerrero writes: Talk with people, connect on a human level and never let a chance slip away to show that you care
Marketing expert Jon Krabbe offers guidelines for ensuring that your website isn’t just beautiful — but also easy for potential clients to find
A real estate professional's ability to turn one listing into multiple transactions is what helps good agents become great agents, Jimmy Burgess writes
Every dollar you keep is a dollar you don’t have to chase in sales, Chris Pollinger writes. The best brokerages don’t just earn more — they keep more
According to luxury consultant Chris Pollinger, adaptation and evolution are key to creating marketing that works both now and for the long haul
New apps focus on collaboration and visual storytelling, while TikTok’s future remains tangled in legal and political red tape, Jessi Healey writes
Rick Guerrero talks with Rich Pobre to find out how he is bringing in new clients and building his sphere of influence with social media marketing
If you're sick of blending into the sea of sameness, avoid these 3 common mistakes and follow marketing expert Christine George’s guidance for crafting a brand voice guide
Instagram shares its growth strategy, Meta pushes AI-driven engagement, and TikTok restructures its creator tools. Marketing expert Jessi Healey shares what it all means for agents
Top brass at Instagram, Adam Mosseri, is sharing insights for creators to get more traction on the platform. Real’s Jimmy Burgess breaks down how to make these tips work for you in real estate