The last dance? Possible TikTok ban has been signed into law
Opinion
TikTok faces a looming US ban with new legislation signed into law, spotlighting the broader debates over social media and censorship
by Jessi Healey Apr 25
Why agents should talk about HELOCs this spring
Broker Julie Busby shares tips for making messages around HELOCs and real estate investing a centerpiece of your springtime content marketing efforts
by Julie Busby Apr 5
Outdo the competition with this ultimate SEO guide
In the first of her 2-part series, marketing expert Marci James offers insight into making the most of your digital presence with search engine optimization
by Marci James Mar 22
Quality over quantity: What you should NOT be blogging
By focusing on creating valuable content that resonates with your audience, David Marden writes, you can set yourself apart from the competition
by David Marden Mar 12
Are you ready to make your brand POP this spring? The Download
As Inman announces its Marketing All-Stars, it's time to dive deep into all the marketing expertise you'll need to shine bright this spring
by Christy Murdock Mar 8
7 strategies to master cross-platform marketing
Luxury consultant Chris Pollinger walks you through the steps to create a cohesive and integrated marketing strategy that leverages a variety of channels for more effective engagement
by Chris Pollinger Mar 7
Rookie to rockstar: The essential guide to real estate marketing
Implement an A to Z branding and marketing plan from expert Marci James to establish yourself as a knowledgeable and trusted real estate adviser
by Marci James Feb 27
Extroverts beware: AI is giving real estate introverts the advantage
Luxury consultant Chris Pollinger helps you discover how AI is revolutionizing real estate marketing, empowering introverts to shine and reshaping professional dynamics
by Chris Pollinger Feb 26
15 fresh, workable video content ideas for 2024
If you know you should be creating video for marketing, but you're out of ideas, Jimmy Burgess offers plenty of strategies that are working now
by Jimmy Burgess Feb 23
6 scripts agents need for a time such as this
Meeting the unique needs of buyers and sellers today means knowing just what to say to generate important dialogues. Jimmy Burgess offers scripts that resonate in our current market moment
by Jimmy Burgess Feb 18
These 5 keys can make or break your email delivery
Bouncebacks and spam will undermine your content marketing strategy. Broker Eric Bramlett offers insights and tips to help agents get their message across via email
by Eric Bramlett Jan 31
Does your 'date-the-rate' advice constitute deceptive advertising?
CEO and new Inman contributor Jillayne Schlicke explains how common phrases around financing and interest rates can land you and your business in hot water
by Jillayne Schlicke Jan 30
Prompt like a pro with ChatGPT, and you'll get unparalleled output
Rajeev Sajja and Jimmy Burgess offer a 4-step formula for making your ChatGPT input the best it can be, so you get the results you really want
by Jimmy Burgess Jan 5
How top real estate creators (like you) are cracking the algorithm
Alexa Rosario, eXp agent and new Inman Contributor, outlines the strategies and techniques that drive engaged potential clients through each phase of your funnel marketing setup
by Alexa Rosario Dec 20
3 simple, must-know truths about lead generation
What differentiates effective, successful agents from those who aren't seeing results? According to broker and new Inman contributor Joseph Santini, it's the willingness to lead-gen consistently
by Joseph Santini Dec 12