Just because you’re new, doesn’t mean you have to sound like it. Here’s how to market yourself effectively — even if you just passed the test
by Christy Murdock Edgar | Oct 24
If we pursued our business with the goal of real human connection, we'd be more effective marketers and agents
by Kevin Kauffman | Sep 13
Opinion
We currently have this glorious trifecta in real estate. If you’re not hitting your goals, now’s the time to double down and charge away from mediocrity
by Peter Lorimer | Aug 29
Opinion
It’s important to remember that what once worked won’t always work. Let go of the past, and focus on the future
by Peter Lorimer | Jun 27
Like many forms of prospecting, consistently engaging with current homeowners (aka future sellers), adding value and being cognizant of their needs will lead to more business
by Jay Thompson | May 30
Opinion
Making yourself vulnerable and putting yourself out there is essential for creating content that communicates authentically
If you're looking to attract homebuyers, create content that answers their questions and helps them navigate the process
by Matt Kaestner | Apr 24
Opinion
Not sure what to say? Take a tip from The Dude to communicate authentically with your friends, fans and followers
by Christy Murdock Edgar | Mar 20
The local web content provider thrived behind the scenes with brokerage and software partnerships, but now it’s emerging to serve the greater agent market
by Craig C. Rowe | Mar 5
Tonya Eberhart and Michael Carr of BrandFace detail differentiation, consistency, follow-through and more
by Pat Hiban | Jan 25
Opinion
With 42% of buyers finding their agents by referral, focus on the easiest way to get referrals — content marketing
by Byron Lazine | Jan 3
Opinion
People will always remember the care you provide
by Christy Murdock Edgar | Dec 11
You should be creating posts, images and videos that trigger an emotional response and add value to people's lives
by Pauline Farris | Dec 10